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Last Login: 22-Oct-2024
MavenMagnet
HR at MavenMagnet, Mumbai
MavenMagnet, a multinational research company with offices in US, India, UAE, Russia, UK, Australia and Thailand, is transforming market research by delivering qualitative insights on a quantitative scale using digital conversations. MavenMagnet’s proprietary technology platform aggregates and contextually analyzes data from a wide range of dynamic sources on the Internet. MavenMagnet conducts research at both the corporate and brand level for Fortune 100 companies. The actionable insights are used in a wide variety of applications including brand equity, brand reputation, competitive analysis, consumer journey, communications planning and tracking campaign effectiveness.
Conversational research does not involve moderation of discussions, surveys or online panels. Instead it uses the conversations that the consumers are having on various online interactive platforms with their friends and family to gather true insights. It is observation without disruption. It is free of bias or "staging" that are inherently part of other traditional research methodologies. While the starting point is exploratory research in the purest form, the large sample size enables quantification of insights.
Services: Ethnography, category research, brand imagery mapping, integrated campaign tracking and optimization, corporate reputation analysis etc.
Conversational research does not involve moderation of discussions, surveys or online panels. Instead it uses the conversations that the consumers are having on various online interactive platforms with their friends and family to gather true insights. It is observation without disruption. It is free of bias or "staging" that are inherently part of other traditional research methodologies. While the starting point is exploratory research in the purest form, the large sample size enables quantification of insights.
Services: Ethnography, category research, brand imagery mapping, integrated campaign tracking and optimization, corporate reputation analysis etc.
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