Product Head at Checko, INDIA

https://www.iimjobs.com/r/140564-pranav-asthana

Awarded as most promising startup by India Electronics & Semiconductor Association, we are a brand protection and brand enhancement spin-off of IIT Kanpur, working with leading brands and state governments. We are world’s only copy-proof patented technology which provides 100% accurate product authentication across all the smartphones. The technology has been developed at the National Centre for Flexible Electronics (FlexE Center) at IIT Kanpur.
We have partnered with India's leading printing houses for the production of our proprietary copy-proof tags.
Core problem: Counterfeiting
- 700K kids lost their lives due to fake medicines (source: IPM)
- Farmers lose their income of the growing season due to fake seeds
- Liquor manufacturing companies lose millions of dollars due to fake illicit liquor sold under their brand
The impact is huge in each and every sector, be it pharma, auto or liquor, and counterfeiting affects all the stakeholders in the supply chain, be it government, brand, customer or end consumer.
About the product
World’s first copy-proof anti-counterfeiting technology which directly empowers end consumers to verify the product with a 5MP or higher mobile camera, without requiring network connection of any kind. This technology is compatible with the lowest end mobile phones ensuring that the benefits reach the long tail of the economy.
The product allows brands to interact with their end users one on one through our platform. Brands receive the end user analytics through our platform and accordingly plan products, promotions, and marketing strategies.