Zyla Health - App Performance Marketing Role

Required Experience:

- 3 - 5 years of experience in digital marketing.

- Strong background with lead-based or ROI clients, including Consumer tech (app-based).

- Experience in working with a multi-crore digital marketing budget.

- In-depth, hands-on experience in managing programmatic & biddable platforms like Google AdWords, Facebook, DBM, etc.

- Exposure of running campaigns using 1st party and 3rd party data.

- Knowledge of Analytics, Attribution, and Planning tools (eg. Appsflyer, DCM, etc.).

- Strong marketing mindset with problem-solving skills.

Key Responsibilities:

- Working with the team to strategize, plan, and deploy performance marketing campaigns for the business (app-based).

- Independently own all digital marketing efforts (Facebook ads, Google ads, Display ads, Youtube, etc.)

- Co-create digital marketing creatives with the design team.

- Own and improve B2C sales funnel via analytics tools (Firebase, Facebook Analytics, Mixpanel).

- Ensure campaigns are optimized to maximize efficiency and minimize wastage.

- Working with the team on periodic analysis and own internal reporting.

- Explore, identify, elaborate, and pursue tech/API integration solutions with the team to improve performance capabilities.

- Explore options with Publishers, Ad networks, Tools, etc. to better serve the campaign objective.

- Needs to have a strong analytical data-driven mindset. Responsibilities will frequently include analyzing overall data to identify trends and diagnose issues relevant to performance marketing. Working with the team to strategize, plan, and deploy performance marketing campaigns for the business (app-based).

- Independently own all digital marketing efforts (Facebook ads, Google ads, Display ads, Youtube, etc.)

- Co-create digital marketing creatives with the design team.

- Own and improve B2C sales funnel via analytics tools (Firebase, Facebook Analytics, Mixpanel).

- Ensure campaigns are optimized to maximize efficiency and minimize wastage.

- Working with the team on periodic analysis and own internal reporting.

- Explore, identify, elaborate, and pursue tech/API integration solutions with the team to improve performance capabilities.

- Explore options with Publishers, Ad networks, Tools, etc. to better serve the campaign objective.

- Needs to have a strong analytical data-driven mindset. Responsibilities will frequently include analyzing overall data to identify trends and diagnose issues relevant to performance marketing.