Zydus Wellness - Regional Manager - Sales - South East Asia

Role Purpose

The role serves the purpose of managing & improving the performance of the SEA region by:

a. Driving execution excellence in existing markets to gain market share in existing categories

b. Identifying new brand / product opportunities in existing markets to expand the business

c. Open new markets with relevant brands to expand the geographic footprint of the business

d. Lead the logistics and documentation team to ensure strong back end execution and compliance

Areas Key Accountabilities/ Responsibilities

Key Deliverables

For the assigned region,

- Net Revenue

- Net Contribution Target

- New market expansion

- New product introductions + GTM roadmap for new launches

- Secondary sales growth and key S&D KPI metrics

- Distributor hygiene management and strong partner pipeline

Key Activities

- Strengthen GTM in existing markets to ensure adequate numeric and weighted distribution objectives

- Ensure strong distributor relationships & people management to manage the distributor teams to execute desired objective

- Design and execute in market activations to drive offtakes of the brands

- Drive hygienic secondary sales growth for existing brands in key markets

- Identify new growth opportunities in existing markets to increase depth and spread of business

- Expand geographic presence of ZWL brands in new markets through partnership with strong distributors and robust GTM

- Identify new product opportunities and partner with marketing team to expand the business to relevant new categories

- Manage the back end team to ensure seamless supply execution for entire International business + internal compliance

- Deliver the P&L for the region at sales as well as net contribution levels

Key Interactions

Internal Nature

Sales, Planning

1. On alignment of monthly / quarterly / annual plans for the region/brand

2. Time to time driving of back end actions basis business plan

3. Coordination for planned production / changes / additional business ask & its timely delivery

4. Manage provisions + export benefits procedures

Manufacturing

Logistics

Finance

External Nature

- Distributors Relationship Management / Coordination / Team management

- Agencies In market activation execution support

Key Dimensions:

Financial Dimensions - Region Size, Profitability, Expense budget management

Team - Direct Reports: 1 logistics + 1 documentation executives

Others - Region P&L

Educational Qualifications - PG Degree in General / Marketing Management from Tier 1 B school

Experience (Type & Nature) - 6-7 years

- FMCG (With at least 2 years in handling SEA region)

Skills & Technical Competencies - Knowledge & understanding of relevant business indicators, regional understanding and critical sales KPI's

- Strong communication and interpersonal skills to manage distributor teams

Essential Skills/Competencies - Zydus Neev Behavioural Competencies