Zydus Wellness - Lead - Digital Marketing

Digital Media - Strategy

- Planning and budgetary control of all digital marketing

- Partner and build the digital strategy for brands

- Drive social media strategy for the company

- Driving cost efficiency across digital media

Digital Media - Operations

- Tracking conversion rates and making improvements to the website.

- Liasoning with multiple agencies across different brands for digital activities

- Developing and managing digital marketing campaigns

- Utilizing a range of techniques including paid search, SEO and PPC

- Managing online brand and product campaigns to raise brand awareness

- Evaluating customer research, market conditions and competitor data

Other responsibilities

- Managing maintenance of the company website / drive online traffic to the company website

- Improving the usability, design, content and conversion of the company website

- Review new technologies and keep the company at the forefront of developments in digital marketing

- Building Zydus partnerships with key industry players

Functional Competencies

- Digital Communication - Building effective digital marketing communications to support the brand strategy across digital channels

- Knowledge of latest digital trends & application

- Knowledge of E Commerce display advertising

- Stakeholder Management - Communication, Negotiation, Influencing ability

- Strong commercial acumen and analytical skills

Key Interactions

Internal : Brand teams , Finance , E-Commerce

External : Agencies, Influencers, Vendors