Zycus - Associate Director - Marketing

Demand Generation:

- Understand the nuances of each market and develop market specific content & digital marketing plan to build awareness, interest, and consideration.

- Plan and manage integrated demand generation campaigns across different channels. E.g., email campaigns, PPC ads, LinkedIn paid campaigns etc. to build pipelines.

- Experience in Account Based Marketing campaigns (less about the technology, but more about the thought process)

- Planning and organizing roundtables & events (ground events / webinars) either own or 3rd party to generate leads.

- Optimize campaigns to maintain channel efficiency.

- Identify new channels for developing the sales pipeline.

- Generate relevant content covering whitepapers, e-books, case studies, blogs, research reports etc.

- Develop key partnerships with third parties like research houses, technology partners, knowledge partners etc. for running joint marketing programs.

- Build competitive intelligence and create shadow marketing programs.

- Identify relevant local PR / publications to drive branding initiatives.

Teamwork & Collaboration:

- Collaborating with internal stakeholders and cross functional teams to gather knowledge sources for working on all content and demand generation activities.

- External vendor and partner management wherever required.

- Engaging with industry influencers and creating a strong network of thought leaders

Skills and Experience Required:

- 8- 12 years' overall experience and 7 plus years experience in enterprise software/SaaS B2B product marketing, with demonstrated experience in developing differentiated messaging and positioning for a dedicated platform/product suite.

- Bachelor of Technology (B.Tech)/Bachelor of Engineering (B.E) with good understanding of SaaS and various architectural paradigms. Master's degree in business or engineering preferred, but not necessary.

- Excellent written and communication skills.

- Strong project management and organizational skills. Should be able to effectively work across cross-functional teams.

- Knowledge of AI/ML and automation software.

Why Should You Join Us?

1. Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.

2. A Market Leader: Zycus is recognized by Gartner (world's leading market research analyst) as a Leader in Procurement Software Suites.

3. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization

4. Get a Global Exposure: You get to work and deal with our global customers.

5. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features.

About Us

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; it offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user experience to the end-users.

Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.

Start your #CognitiveProcurement journey with us, as you are #MeantforMore