Zupee - Creative Director

Creative Director

Role: Creative Director

Reports to: Vice President- Brand Marketing

Location: Gurgaon

About The Job:

- As the Creative Director, you will lead and review the work of the creative teams for all web, print, and digital marketing collateral.

- Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology.

- Collaborate with the marketing and other departments in developing marketing plans, analyzing results, and identifying opportunities.

- Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies.

- Understanding of Indian Demographics: Stay updated with current trends in design, marketing, and consumer behaviour, and the competitor landscape with a specific focus on the Indian market.

- Possess a keen understanding of Indian demographics, cultural nuances, and regional preferences to tailor creative strategies accordingly.

- Exhibits a proactive attitude towards taking ownership of projects and initiatives, particularly during critical phases. Willingness to be hands-on and actively contribute to creative processes when necessary.

- Build Company's Social Media tonality and churn daily content as per the strategy and plan.

Responsibilities:

- Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables.

- Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists.

- Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner.

- Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively.

- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences.

- Oversee the presentation of final concepts and obtain approvals for deliverables.

Qualifications:

- 10 years of relevant experience, with seven or more years as a creative director in an agency or corporate setting.

- Experience in creating marketing/advertising campaigns - from developing the vision and messaging platform to overseeing production on time and within budget.

- Ability to thrive under pressure while maintaining a collaborative and solution-oriented approach.

- Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print.

- Proven ability to develop successful concepts.

- Proficiency in leading a team of diverse, talented creatives.

- Strong creative vision, with an eye on business objectives.