Zoomcar - Senior Manager - Social Media Marketing

Senior Manager - Facebook Marketing

Responsibilities :

- Create, monitor and optimise performance campaigns on FB/Instagram for India and International Markets

- Leverage facebook ecosystem for acquisition/retention and engagement to maximise ROI

- Leverage FB targeting option to identify best performing audience cohorts

- Own complete operations on FB from campaign creation to reporting.

- Co-ordinate with creative, content, tech and finance team to create 360 campaigns

- Clear understanding of CPA, CPI, CTR, CPM, CPC and other funnel metrics

- Strong understanding of the Interests & behavioural targeting, Custom audience, Re marketing and various pricing and reach models on Facebook

- Leverage market research and audience insights to think creatively about segmenting, targeting, and reaching potential customers with the appropriate channels and messages, and ensure creative validation through testing

- Gathering insights into campaigns and consumer behavior and implementing the learnings

- Campaigns creation and end-to-end execution - TG, Ads, Copywriting, number crunching.

- Aware of Facebook's latest set of best practices & guidelines announced by Facebook for better ad results. Should be a smart thinker who knows what and how to play with for better results within the realm of FB's acceptable optimizations.

- Have in - depth knowledge of Facebook ads platform and be a hands - on marketer having large scale campaigns for e - commerce vertical including A / B testing ads

- Suggesting product tweaks and integrations that can drive hyper viral growth.

Requirements :

- Experience in app installation and engagement campaigns

- Knowledge of Appsflyer, Facebook Business Manager , Power Editor and CRM tools

- Expertise in FB marketing

- Hands on excel experience

- Experience on App marketing and display marketing

- Handle performance facebook campaigns in hyper growth ecommerce and internet companies for at least 2 years