Posted By
Posted in
Sales & Marketing
Job Code
1297298
- Responsible for increasing the market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the market basis the BDP framework.
- Bring innovation to marketing activations, merchandising and field marketing activities in the zone .
- Translate National brand strategy into relevant zonal activation, setting and overseeing brand / portfolio promotion strategies resulting in enhanced measurable market effectiveness.
- Liaise with the Regional Marketing teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and framework to assess the effectiveness, ROI and cost benefit of the marketing spends.
- Lead and execute new product development and launching strategies, packaging, printing technologies etc through consumer insights derived from market research, competitive mapping and other market intelligence.
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Posted By
Posted in
Sales & Marketing
Job Code
1297298