Zonal Sales Manager - Footwear

Core Responsibilities :

Revenue Growth and Market Share Augmentation :

1. Devise sales strategies for the region towards driving achievement of targets across geographies, channels, product categories etc.

2. Provide inputs on sales planning (annually / quarterly / monthly) in the region across product categories to enable effective target setting for salesforce teams in line with business plans

3. Strengthen monitoring mechanisms for primary and secondary sales numbers across categories within the zone; Analyze the same to drive growth

4. Coordinate with brand and marketing teams to enable effective brand communication and drive sales promotion strategies

5. Share inputs received from market in terms of competition and market trends w.r.t. pricing, terms of trade, customer/distributor insights, schemes etc. with brands and marketing teams

6. Develop and strengthen distribution architecture for the region to expand sales coverage in existing and new territories

7. Ensure expansion in new channels to enable sales growth e.g. deeper penetration in markets, explore growth markets.

8. Ensure success of new product launches through effective sales strategies

Channel Partner Management :

9. Develop and maintain effective relationships with key distributors / agents in the region driving their ROI through effective schemes, terms of trade etc.

10. Monitor cash collection and develop a review mechanism for ensuring control on credit levels

Cost Management :

11. Prepare and monitor sales costs and ensure adherence to overall budget set for the region

12. Identify and mitigate deviations from the budgets, if any

Sales Productivity :

13. Drive implementation of initiatives to drive sales productivity such as sales / distributor engagement initiatives, salesforce capability building programs, salesforce automation etc. in coordinate with NSM

14. Ensure sales incentives are aligned to the overall strategy of the organization and are effective given the targets of the organization

15. Monitor and revise sales incentives framework as and when required

Team Management :

16. Drive performance culture in the team and facilitate the performance enhancing measures.

17. Develop team members through proper guidance and trainings.