Zonal Sales Manager - FMCG - South India

Role Purpose:

We are looking for Zonal Sales Head responsible for establishing/growing General trade in that Zone for an emerging FMCG (Premium baby and Personal Care portfolio). The organisation has presence in other channels (Modern trade, E commerce and Chemist Stores) and now its determined to build General trade.

Incumbent would be responsible for setting up entire distribution network and sales structure from Scratch for ( i.e Identify, selection and on going engagement and governance of Distributors ) in a phased manner starting with Metros followed by Tier 1/2 cities.

Fully accountable for Zonal General Trade sales strategy and revenue growth of the company on a PAN India basis. Complete ownership of P&L in the organization with a razor-sharp focus on increasing distribution and market share.

He/she assists the Area Sales Manager (RSM) in delivering the overall regional sales objectives, supervises, fine-tunes and monitors the execution and takes pro-active initiatives to cease every opportunity to increase the sales in accordance with the companies- policies and strategies.

Key Responsibilities:

- To Take care of the complete Channel Distribution network for the entire region

- Provide strategic direction to the ASMs thereby driving growth for respective channels.

- Facilitate growth of individual brands and ensure deliveries of Marketing plans

- Analyze, monitor and develop strategies to enhance distribution reach through RTM

- Ensure effective New product introductions through effective RTM

- Develop specific strategies for different trade segments and ensure optimum utilization of Trade Marketing resources

- Ensuring commercial hygiene compliance, forecast accuracy

- Coaching and developing the sales team to improve competencies and effectiveness in the areas of Customer Management / Meeting Effectiveness and Field Implementation.

- Managing stockist and trade relationship by anticipating proactively and resolving issues, minimizing stockist and field force attrition.

- Monitor competitor activity - anticipate and develop strategies to counter competition's efforts

- Facilitate compliance to corporate guidelines on Sales Systems and processes through active communication and control mechanisms.

Key Skills:

- Must be a MBA from Premier College (TIER -I or II).

- Strong communication & negotiation skills and with an approach of leading.

- Should be handling ASM/Sr. ASM

- Smart Knowledge of particular area with good brand only

- Should be open for traveling and should have good networking presentation and team management skills.