Zonal Sales Manager - FMCG

For More Information - Pls connect with neeraj@talentseedhr.com

We are hiring for an MNC into FMCG Sector, we are hiring for PAN India locations.

Based on the fitment, we will discuss base location, channel (GT or MT etc).

Education MBA from 2016, 2017 & 2018 (Pass Out batches)

Job Title: Zonal Sales Manager FMCG (General Trade / Modern Trade)

Location: North Zone / West Zone / South Zone / East Zone

Department: Sales General Trade / Modern trade

Team Handling: Yes, the ASM team will report into this position.

Role Objective:

To drive primary and secondary sales for the assigned zone by effectively leading a team of Area Sales Managers (ASMs) and Sales Officers, managing distribution networks, and executing trade marketing strategies to increase market share and achieve business objectives.

Key Responsibilities:

Sales & Revenue Management:

- Drive top-line growth and achieve monthly/quarterly/annual sales targets.

- Monitor zone-wise primary and secondary sales and take corrective actions to ensure the achievement of targets.

Team Leadership:

- Manage, mentor, and motivate a team of ASMs/Sales Officers.

- Identify skill gaps and organize training/coaching to improve performance.

Distribution Management:

- Expand and strengthen the distributor and retail network.

- Ensure optimal stock availability, visibility, and product placement.

Market Intelligence:

- Track competitor activity, pricing, and promotional strategies.

- Provide input to marketing and product teams on market trends and customer feedback.

Planning & Forecasting:

- Prepare sales forecasts and budgets for the zone.

- Develop and execute beat plans, territory plans, and seasonal campaigns.

Trade Marketing Execution:

- Ensure effective execution of trade promotions and schemes in the zone.

- Monitor ROI of trade spending and align with overall marketing strategy.

MIS & Reporting:

- Maintain accurate sales data and submit regular performance reports to management.

Key Requirements:

Education: MBA/PGDM in Sales/Marketing preferred (2016, 2017 & 2018 batch)

Experience: FMCG Sales, with at least 2-3 years in a leadership role managing multiple territories

Skills:

- Strong team management and interpersonal skills

- Analytical and problem-solving abilities

- Proficiency in MS Excel and sales analytics tools

- Deep understanding of the GT distribution ecosystem

Key KPIs:

- Revenue Growth

- Numeric & Weighted Distribution Expansion

- Team Performance & Attrition Rate

- Distributor ROI & Channel Health

- Scheme Effectiveness & Execution Scorecard