Posted By
Posted in
Sales & Marketing
Job Code
332397
Salary Range : 10 - 15 LPA
Location : Bangalore
- Candidates from FMCG and Kannada speaking is a must
- Preference will be given to candidates from South only
Job Purpose :
To lead, direct and motivate the sales team from the West zone to achieve targeted top-line and bottom line objectives, through proper sales planning, market promotion and operational budgets in the region.
Key Responsibilities :
Provide support in Formulation of Marketing & Sales Strategy :
- Understand the key inputs required for the formulation of marketing & sales strategy
- Define the objectives of market research
- Ensure timely conduct of market research by sales team
- Analyze the research findings
Develop Business Plan :
- Discuss and finalize the sales targets and budgetary allocation with Head Marketing & Sales
- Communicate sales targets to the area sales managers (ASMs/ SM's)
- Ensure timely submission of implementation plan and budgetary requirements by ASMs
- Discuss and finalize the implementation plans and budgetary requirements
Manage execution of Marketing & Sales Strategy :
- Understand and communicate the positioning and branding strategy to the sales team
- Participate in finalization of policies for the sales process
- Volume/ turnover discounts
- New product discount
- Annual incentive for channel partners
- Sales related expenditures e.g. sales promotion, customer relations, traveling, etc
- Provide information on inventory requirement to Head Marketing & Sales, and ensure availability of products
- Coordinate with Marketing for effective product display (shop in shop)
- Conduct regular market visits, meet key customer (dealers) and assist the local sales team in achieving targets
- Keep track of the inventory levels and outstanding payments
Manage Channel Partners :
- Develop and build relations with various stakeholders
- Key customers/ influencers
- Key vendors/ service providers, Competitors, etc
- Represent in various events, exhibitions, etc
Commercial :
- Ensures timely cycle and payments of dealers.
- Ensures all projects are on advance payment or PDC
- Keeps control over the Credit Period by keeping track of the Ageing Analysis
- Keep cheque bouncing cases under control
- Counters competition by conceptualizing and implementing trade schemes
- To ensure proper indenting of stock for availability to the sales team
- Ensure statutory requirements of the company
Manage People :
- Provide guidance, leadership, communicate expectations and motivation to the sales team across hierarchies
- Appraise performance of sales team and provide periodic feedback
Manage MIS :
- Ensure documentation as defined by MIS systems
- Review monthly performance of sales team
- Product wise
- Sales (budget vs. actual)
- Collections (budget vs. actual)
- Sales Expenses and profitability.
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Posted By
Posted in
Sales & Marketing
Job Code
332397
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