Zonal Marketing Manager - Tours & Travel

One of the leading tours and travel company

Based at Mumbai

Designation : Zonal Marketing Manager – West (Mumbai, Rest of Maharashtra, Goa, Gujarat)

- Responsible for all marketing & tele marketing activities and business generation of Zone

- Contributing approx 50% of the company’s total business

Accountabilities

- Preparing annual marketing plan and budget for the zone in alignment with the Zone’s sales targets.

- Collaboration between marketing, telemarketing and sales to derive maximum efficiency.

- Standardize the processes, reports, training, etc among all segments.

- Managing BTL activities, direct marketing, telemarketing and venue marketing to generate good qualities prospects.

- Developing strategic alliances and building key account relationships to maximize impact for budget.

- Identifying and promoting innovation for impact on both efficiency and budget.

- Creating and executing monthly plan and budget with regard to BTL activities to meet targets.

- Monitoring and analyzing the same to drive better efficiency.

- Evaluating the data and conversion funnel and identifying problems, drop offs and providing solutions to the same.

- Mentoring, motivating teams and rationalizing resources to meet targets.

- Developing event management agencies/vendor to derive superior quality and relevance in concepts, execution and manpower.

- Ensuring strict adherence to SOPs to minimize effort and monetary wastage.

Intrested candidate can apply on komal.patel@upman.in or esle call on 9099077040