Zonal Manager - Trade Marketing - Building Material Industry

Zonal Trade Marketing Manager - Building Material Industry

Key Duties and Responsibilities :

- Lead development and implementation of the Trade Marketing strategies to achieve defined business growth objectives across all sales channels in the Region

- Work with the Product Marketing teams to help translate product marketing plans into a strategic trade marketing calendar of programs

- Work with Sales teams to negotiate and sell-in marketing activations and customer growth initiatives to our trade partners

- Develop and implement tailor made promotional programs for all channels, and ensure that they are in line with overall business strategy

- Develop Look of Success (LoS) by channel and ensure full compliance to LoS guide

- Work with Brand and Sales team to agree the point of sale materials (POSM) required to support the selling effort, then execute all implementation of POSM in market (from design, to production, logistics, how to fill strategies etc.)

- Gather market intelligence and provide market insight to the Salesforce, Marketing teams and senior management to shape winning marketing programs and initiatives

- Manage all assigned trade marketing resources, materials and equipment in an efficient manner in order to maximize the use, and extend the life of organization's assets

- Developing personnel capability and coaching others in his/her area of expertise to sustainably drive business results

Key Performance Indicators :

- Market and Value Share growth

- Look Success Compliance

- TSA Monitoring & Management

- Retail Audit scores

- Trade partner satisfaction scores

Requirements :

Education and Work Experience :

- A Bachelor's Degree with MBA is desirable.

- From - Any Building Material Industry

- Candidates from Mumbai Preferred

Narayan

9819147645
PAN India Recruiters