Zonal Manager/Senior Manager - Brand Marketing - Manufacturing Sector

We have opening for Zonal Brand Marketing Manager / Sr. Manager with well reputed manufacturing sector.

Reporting to HEAD - Brand & communication

Job locations :

- 1 for South & West - Based out of Bangalore

- 1 for North & East - Based out of Delhi

Education: MBA (Marketing) - must, from A/B category of Business Schools

Prior Experience :

- 8-9 years in Marketing, Brand activation, BTL/ATL campaign, Events, Exhibitions, Market Research & Analysis and should have worked in the above-mentioned geographies prior

- Must have handled team of more than 5-6 highly active and intense people for past 3-4 years

- Good Job Stability; Must not have changed more than 3 companies (should be in current assignment for atleast 2 years)

Preferred Industry: FMCG, Telecom, Tiles, Mobile Phone/Handset, Electronics and Electricals, consumer durable,

Travel: Willing to travel for 12-14 days a month

- Good communication and Comprehensive skills

- Accountable for all brand related performance metrics.

- Conducting brand activation, ATL/BTL, OOH, & Finding different ways to increase brand recall

- Conceptualization and development of new Event ideas, promotional activities that can create a buzz in the market for organisation LoB

- Perfect execution of branding and marketing activities designed by HO

- Plan and extend full support of branding, events, exhibitions for all LoB at the local level

- Creating Quarterly operating plans for each state-LoB wise along with Sales Team

- Strategize and ensure successful product launches, brand campaigns, participate in relevant exhibitions

- Creating monthly marketing plans basis feedback from sales teams and aligning to organistation's marketing vision and ensuring implementation of the same

- Assessment of Media-mix depending on the objective of the campaigns

- Manage and execute 360-degree campaigns - from conceptualization to implementation to post campaign analysis

- Ensure execution of well-conceived, effective advertising, ATL and BTL promotional schemes and publicity materials on-time and within budget parameters.

- To develop and manage marketing budgets, and oversee the timely execution of all Branding activity in the assigned territories

- Vendor appointment and vendor management - Keep good relationships with the vendors and suppliers; negotiate and handle contract throughout the year - ensure greater value for money

- Experience of handling the Media/material suppliers required for various activities

- Execute quality branding jobs at all given point of time

- Tracking all competitive campaigns and reporting the same.

- Making weekly, monthly and quarterly activity reports, Budget reports on brand promotions activities in line with the processes articulated

Kindly revert in case of interest with updated resume or please refer in case of any contacts.

Gopika