Posted By
Posted in
Sales & Marketing
Job Code
1437960
- Map the current market situation and benchmark with competition to identify product/service gaps
- Increase sales across brands enhance penetration in low market share geographies increase LIC (light industrial coatings) and CT (commercial transport) business sales
- Ensure micro sales planning and facilitate forecasting for all brands
- Meet sales targets for paint products (value/volume-based)
- Meet sales targets for adjacencies (value/volume-based)
- Ensure timely collection of receivables and maintain collection efficiency index at the desired level
- Ensure range selling and channel balancing
- Ensure proper product placement to ensure growth in market share
- Negotiate and sign agreements with body shops
- Win new body shops and dealers
- Retain existing customers (body shops/dealers)
- Engage in network expansion and channel management
- Develop a few reference / ideal body shops in their territory
- Provide inputs in planning the marketing of new products/branding requirements and facilitate execution in the field
- Facilitate designing of schemes for brands and ensure control of the scheme spend
- Ensure timely delivery of goods/services to the customers
- Ensure speedy resolution of customer complaints in coordination with internal teams (eg. EFF, trainers)
- Liaison with the OE regional service team, share body shop development studies, and secure their preferential recommendations on case studies and secure their preferential recommendations on service grounds
- Visit and interact with dealers frequently to maintain a relationship
- Ensure dealers benefit from various schemes
- Ensure customer engagement activities are conducted (eg. painter meets, dealer, meets)
- Ensure credit notes are raised
- Ensure periodic balance confirmation of dealers
- Provide timely MIS and its analysis to the management
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Posted By
Posted in
Sales & Marketing
Job Code
1437960
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