Zonal Influencer Marketing Manager - Building Material

About the job Zonal Influencer Marketing Manager

Job Summary:

- The Zonal Influencer Manager will be responsible for driving brand awareness, customer engagement, and sales growth by building and managing strong relationships with key influencers within the building materials industry.

- These influencers include architects, contractors, builders, and interior designers across the assigned zone.

- The ideal candidate will leverage their market expertise to develop targeted campaigns that position the company's products as the preferred choice among influencers and end-users.

Key Responsibilities:

- Influencer Relationship Management

- Brand Advocacy & Promotion

- Market Intelligence & Strategy

- Sales Support & Collaboration

- Campaign Management

Reporting & KPIs:

- Influencer Management

- Handling team of 7-10 TMOs (Mixed profiles)

- Responsible for achieving monthly business generation plan of all TMOs at the individual level

- Plan and Implement training programs for DGA's/TMO on Products, Schemes, Skill Developments, Consumer Pitching & Contractor Handling, etc.

- Daily operational Reporting of TMOs on their plan vs achievement KPI and guide them to take corrective action wherever required.

- Driving Loyalty by handling different categories of Influencers through the TMO/DGA team

- Ensure TMO-wise monthly Contractor Participation as per the target

- New Product Launch/Go-to-market plan execution at Painters/Contractor Point.

Key Requirements:

- Bachelor's / master's degree in Marketing, Business, or related field.

- 8+ years of experience in influencer management, sales, or marketing within the building materials, construction, or real estate industries.

- Strong network within the building materials and construction ecosystem, including architects, contractors, and builders.

- Activities

- Competition benchmarking

- Onboarding of competition contractors

- Training and development of team member