Role Purpose
Directing zonal operations (including associated branch) to grow customer and revenue market share
- Responsible for managing gross and net adds/total revenue through market and distribution planning, channel management, customer service delivery and brand initiative implementation
- Ensuring smooth operations while identifying opportunities for cost control on an ongoing basis
Essence of Role - Key Accountability % of time spent
1 Sales - Deliver overall Customer Market Share (CMS) target for the zone
- Achieve targeted net adds for all products (voice - prepaid/postpaid, data, VAS etc) across all sales channels (Distribution, Retail, Direct, Enterprise, SME) in the zone
- Achieve channel infrastructure enhancement targets (recharge outlets, activation outlets, town reach, no. of stores, VMS, ADVMS etc) 50%
2 Revenues - Deliver overall Revenue Market Share (RMS) target for the zone - Achieve zonal revenue target - across all products and channels
3 Budgetary control - Achieve savings on allocated SAC (controllable components), Personnel and G&A budgets at the zonal level
4 Customer Service - Manage overall customer satisfaction and revenue churn targets across different customer segments 20%
5 Marketing - Ensure higher visibility by executing communication and branding activities, in coordination with the circle team 5%
6 Collection - Bad debt management
- Collection infrastructure/ reach enhancement 5%
7 Network - Guide zonal network resources and coordinate with circle teams as well as outsourced network agencies to provide inputs on O&M issues
- Coordinate with the network and sales team to improve utilization of LUS 10%
8 People - Manage changes in business, organization, people to ensure continuity and smooth operations
- Coaching, mentoring and retention of on-roll team members
- Management of off-roll employees and agencies (in CS, C&C, Sales) 10%
Role Dimensions
Financial (Limits / Mandates etc.) Non-Financial
- Ownership of revenue and sales targets at the zone
- Manage SAC (controllable components), Personnel and G&A budgets - Monthly reviews and plans of all functions
- Team conflict resolution
- Regular updates to the S&M at the circle
Typical Outputs
- Achievement of key financial targets (Revenue, Cost)
- Execution of zonal level strategies and plans
- Ensure complete alignment of all functions to stated business objectives
- Grooming, development and retention of team members
Internal Relationships:
- Role Frequency of Interaction Purpose of the Interaction
- Circle S&M Weekly Operations review and strategy
- Direct reports at zone / branch Daily / Need based Performance monitoring
- Circle Finance Monthly Vendor payments, payouts to channel partners, C&C related
- Circle Network Need based Coordinate with circle network team on O&M issues
- Circle Enterprise Weekly Operations review and strategy
- Circle CS Weekly Service related
External Relationships:
- Role Frequency of Interaction Purpose of the Interaction
- Channel partners for sales & service Need base Address escalations on any issues, Coordinate with best functional teams on monitoring best performers- achievements
Key Skills/Experience:
Essential Desired:
Education:
- Years of experience: Management Graduate
- Business and process understanding
- Leadership and people management skills
- 6-8 years
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