- Analyse market trends, including competitors' prices, consumer habits, marketing strategies and profitability
- Synthesize external trends with internal data, including material costs, production costs, prices of products currently on the market, advertisement costs, current financial status, and budget
- Deliver informed decisions about the appropriate price points for various products based on the analysis of internal and external data
- Evaluate consumer trends and use them to advise when certain products should be rolled out on the market
- Monitor the results of pricing decisions by evaluating performance in relation to budget and profit margins and communicating with the sales team regularly
- Revise pricing decisions if necessary, and proactively monitor products' performance to determine whether revaluation is needed
- Maintain detailed records for individual products that can be used to evaluate future market trends and inform future pricing decisions
- Tracking customer engagement to develop effective pricing strategies for products and offerings
- Applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
- Forecasting revenue and market share based on market trends, production costs, profit margins, and sales volumes
- Developing dynamic pricing tools to effectively respond to changing market needs and trends
- Preparing and presenting pricing analysis findings to executives, marketing teams, and sales staff through weekly or monthly meetings
Job Skills & Qualifications
- Bachelor's degree in economics, business, accounting, finance, or related field
- At least two years of experience in business analytics
- Communication skills, written and verbal
- Analytical, evaluative, and data-driven mindset
- Highly proficient in Excel, Database query
- High levels of accuracy and attention to detail
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