Job Views:  
231
Applications:  96
Recruiter Actions:  30

Job Code

1422879

Zimplistic - Performance Marketing Role - D2C

3 - 8 Years.Bangalore
Posted 5 months ago
Posted 5 months ago

We are looking for a digital marketer with a strong leaning on paid performance & email marketing campaigns. If you are adept in strategizing, implementing & optimizing marketing campaigns that add value to our acquisition, remarketing and monetization efforts to amplify our business goals, this role is for you.

As a Digital Marketing Executive, you will play a vital role in helping our digital marketing efforts reach new heights. You will work closely with our experienced marketing team to create, implement, and optimize digital marketing campaigns across various channels.-

Key Responsibilities:

- Design marketing programs for top of the funnel, middle of the funnels and identify right channels of growth across digital, offline, social etc

- Drive both paid performance and use data to analyse success.

- Analyze data and callout insights, drive decisions backed with data

- Own end-to-end execution, measurement, reporting and optimization of paid campaigns

- Provide recommendations around campaign structuring, targeting across Search, display, remarketing, email marketing, and revenue programs in accordance with revenue goals.

- Writing own Search Ad Copy and working with teams to build and optimize landing pages

- Improve quality score of ads on google and optimize campaign structure

- Running A/B tests across paid search campaign, email campaigns, landing pages

- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Keep himself/herself well-informed with the latest in industry trends and developments.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with internal revenue goals.

- Perform traffic and competitor analysis regularly to maintain an edge

- Ability to plan, design, and execute paid social (Facebook, Quora, Reddit, LinkedIn) campaigns

- Ability to build and track conversion funnels using internally developed dashboards as well as 3rd party tools

- Optimize campaign performance towards awareness, acquisition, retention, and reactivation goals.

- Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)

Your competencies, skills, and qualifications:

- You have an undergraduate/postgraduate degree or higher.

- You have minimum of 3+ years of experience, and 2+ years in driving performance marketing campaigns in consumer-based company.

- You have managed previously marketing spends of around $100K in digital marketing for a D2C brand

- You are certified on the Google advertiser ecosystem (Analytics, Adwords, Display).

- You are highly analytical and can analyze data to identify trends and opportunities.

- You are very hands-on and lead from the front to get it done.

- You have high amount of hustle and ability to discover opportunity / arbitrage.

- You are a people's person and can effectively lead teams and play well with peers.

- You can effectively communicate across audiences and in the written & oral.

- You are detail oriented and care about the little things.

Want to know about us?

ARTICLES ABOUT US:

How Out-Of-The-Box Thinker Pranoti Nagarkar Created 'Rotimatic' - World's First Roti-Making Robot | CrazyEngineers

Rishi Israni and Pranoti Nagarkar Co-CEOs and Founders of Zimplistic (theceomagazine.com)

Website: https://in.rotimatic.com/

Work type: Hybrid, 5 days working, weekends off

Location: Bellandur, Bangalore, KA

Designation: Performance Marketing - Digital marketing

Team: Marketing

From the house of Zimplistic, we are driven by the purpose of shaping the future of kitchens.

In our view, consumers are increasingly becoming convenient and health-seeking without wanting to compromise on either. Consumers want one-click convenience with full control of the ingredients for health and nutrition.

Zimplistic is a kitchen automation company established in 2008 with the vision to accelerate the world's transition to eating healthy at home through smart technology and robotics. Its flagship product, Rotimatic, enables users to make flatbreads with the touch of a button in flat 90 seconds (about 1 and a half minutes).

Rotimatic is a modern kitchen appliance brand that is working on creating a unique category of kitchen-IOT-enabled fully automated flatbread-making process. The product has received a lot of love from its 1,00,000+ users and has grown based on word of mouth & and a strong consumer value proposition. The product is particularly relevant for the NRI audiences who live away from family and do not have access to a cook.

Rotimatic is transforming home kitchens and revolutionizing the kitchen robotics segment.

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Job Views:  
231
Applications:  96
Recruiter Actions:  30

Job Code

1422879

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