Zevo360 Technologies - Marketing Manager

Marketing Manager

About Zevo360 Technologies:

Zevo360 Technologies, founded by Aman Dasot, is a purpose-driven company focused on improving the lives of women and families through technology. We leverage curated content and innovative resources to foster creativity and impact-driven growth. After being finely bootstrapped for 2 years and having a market validation from 1500+ users we have successfully secured funding of 5 Million USD. As we near our product launch, with a marketing team and Marketing Head in place, we're looking for a skilled Marketing Manager to execute our Go-to-Market strategies.

About the Role:

The Marketing Manager will oversee the execution of Digital marketing strategies, aimed at driving brand visibility, customer acquisition, and revenue growth. This role combines strategic planning, team leadership, and a focus on measurable results to maintain a strong brand presence across both online and offline channels.

Key Responsibilities:

Strategic Planning & Execution:

- Execute comprehensive digital marketing strategies aligned with business goals.

- Lead Go-to-Market (GTM) execution for new products and services in collaboration with the CEO.

Digital Marketing Execution:

- Implement multi-channel digital campaigns across SEO, SEM, social media, content marketing, and email marketing.

- Optimize user experience (UX) and user interface (UI) of digital assets for better engagement and conversion.

- Manage the organization's online presence, including the website, blog, and social media accounts.

Content Marketing & SEO:

- Lead content marketing initiatives, ensuring content creation, distribution, and promotion.

- Implement SEO strategies to improve organic rankings through keyword research and on/off-page tactics.

Lead Generation & Customer Acquisition:

- Develop lead generation strategies that drive qualified leads and optimize conversion rates.

- Monitor and analyze key performance indicators (KPIs) to track lead generation efforts.

Brand Development & Reputation Management:

- Strengthen brand identity and positioning through cohesive messaging and public relations.

- Monitor online reviews, social media, and customer feedback to maintain brand reputation.

Data Analysis & Performance Tracking:

- Use digital analytics tools to assess traffic, conversions, and campaign performance.

- Report on ROI and adjust strategies based on insights for continuous improvement.

Agency & Vendor Collaboration:

- Work with creative agencies and external vendors to develop and execute marketing campaigns.

- Ensure branding consistency across all marketing channels and touchpoints.

Budget & Resource Management:

- Manage the marketing budget, optimizing resource allocation for maximum ROI.

Team Leadership:

- Lead a marketing team, providing mentorship, guidance, and performance evaluations.

- Foster a collaborative, high-performance culture focused on achieving measurable results.

Cross-functional Collaboration:

- Align marketing strategies with sales, product, and other teams to meet business objectives.

- Maintain relationships with key stakeholders and partners for co-marketing initiatives.

Market Research & Competitive Analysis:

- Conduct research to inform marketing strategies and identify growth Opportunities.

Attributes:

Strategic Thinker: Ability to align marketing with business objectives.

Leadership: Strong skills in leading and mentoring a team.

Analytical Mindset: Proficient in data-driven decision-making.

Creativity & Innovation: Ability to develop engaging, unique campaigns.

Tech-Savvy: Expertise in digital marketing tools and technologies.

Customer-Centric: Deep understanding of target audiences and customer behaviors.

Results-Oriented: Focused on achieving and optimizing measurable outcomes.

Strong Communication: Clear, effective communication across stakeholders and teams.

Qualifications & Experience:

Education: Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

Experience: 4-6 years in marketing (preferably in a leadership role); experience in digital and traditional marketing required.

Additional: Familiarity with marketing strategy development is a plus.