Zeta - Director - Product Marketing

About Zeta

Zeta intends to replace many legacy systems in use by banks for processing payments. Banks need to leapfrog into an era of connected devices and omnipresent commerce. Banking should become an integral part of the commerce and enterprise systems, thereby enabling seamless consumer and business transactions. The average number of interactions an account holder may have with a bank would increase to 12-15 per day in the near-term from the current average of 3-4 transactions per month. These could grow to an unimaginably large number in the future. Most banking systems aren- t designed for this scale. In many ways, these systems are limiting the imagination of the key stakeholders at the banks. We want this changed fundamentally, in an interoperable and regulatorily compliant manner.

We build large-scale transaction processing systems that can work with many current and future payment networks. We build applications that help banks realize the value of this new approach early. We also help banks to rapidly deliver the value of these applications to their customers.

Zeta's platform accelerates the phenomenon of digital native neobanking, unbundling and rebundling of banking and invisible payments. The platform enables the new-age financial institutes to have faster go-to-market. Enables the existing financial institutes with the much-required capabilities to partner with the FinTechs and to offer a suite of modern banking experiences.

Zeta is founded by Bhavin Turakhia and Ramki Gaddipati. Bhavin has also been the Founder/ Co-Founder of Directi, Radix, Ringo, Codechef, and Flock. Zeta products have been recognized as the Best Prepaid Card in 2018. Zeta is recognized as the Fastest Growing Company of the Year, Fin-tech Rising Star Award, and India's Most Innovative Top 50 Product Companies by various trade journals. Zeta is a PCI DSS, ISO 27001 and SOC 2 company.

Zeta has been valued at $300 million in a recent series-C fundraise round. Zeta's platform is in use by 3 million users and by financial institutes across 4 countries.

Background to the position:

- Reporting to the Senior Vice President-Banking India, you will lead a team of Product Marketing SMEs. You will play a major role in shaping the voice of the product and drive critical business decisions for the businesses.

- A critical aspect of the role is to gain a deep, thorough understanding of the customer journey while conducting analysis on the competitive landscape.

- Based on the findings, you will also lead, develop, and execute the overall go-to-market strategy, product and initiative messaging and positioning, sales enablement, and provide thought leadership.

- The role will require close partnership with the product, business development, and the rest of the marketing team to help turn ideas into action. In effect you will enable the BD team in positioning Zeta as the Defacto Modern Issuance Platform among target clients- technology and business teams.

Your primary responsibilities include:

- Develop sales enablement assets including pitch documents and other ATL/ BTL communication across banking and payments- products including ACS, Card Management Systems (Debit, Credit, Prepaid, T&E), Mobility and Fusion

- You will own product positioning, messaging and value proposition to build and execute on a differentiated go-to-market strategy.

- Develop a consistent messaging and positioning for Banking across verticals, geographies and channels to help drive marketing opportunities by understanding your target audience and competition.

- Craft compelling content across marketing channels including but not limited to

- Website

- Case studies

- Pitch decks

- Ad campaigns

- Work with Marketing teams to design client demos for each product

- Plan and lead product launches by determining scope, messaging, timing and priorities for marketing tactics to drive product awareness and adoption.

- Recruit, train and build a world class team of product marketing SMEs

- Build and maintain structured training material on product, industry and processes

- Monitor competitor activity, stay abreast with industry trends, conduct briefings to develop analyst relations and publish product releases for press relations.

- Work with Marketing teams to design client demos for each product

- Liaise with Analytics team to arrive at insights / proof points to make the pitch stronger and more effective

- Drive thought leadership and bottom-of-the-funnel marketing activities such as product webinars, customer case studies, blogs, use case guides and awards that identify customer needs and drive product adoption.

- Assist in all levels of account planning and accompany Business Development Managers on customer meetings.

- Constantly evaluate delivery using relevant KPIs and feedback from existing and prospective customers

Who should apply for this role?

The ideal candidate will also be characterized by the following attributes:

- Proven experience as a Product Marketing Manager

- Considerable experience in creating Sales Enablement / Product Marketing content

- Reasonably deep/broad knowledge of the Digital Payments and Financial services space

- Engineering mindset with an ability to understand technical product details

- Strong design sensibility

- Strong business and technical acumen, problem-solving ability and deep understanding of technology related to financial services and payment products

- Strong stakeholder relationship management skills - able to influence and manage the expectations of senior executives and others

- Strong networking skills with the ability to build and maintain strong relationships with both business, operations and technology teams internally and externally

- Excellent verbal and written communication skills, excellent presentation skills and excellent negotiation skills. Ability to engage with senior management.

- Adaptable, approachable, open-minded with a clear understanding of the business

- High degree of integrity, moral and ethical standards

- Hands-on, i.e. - roll-up-sleeve- type individual who is able to cope with a fast-paced work environment

Academic and Professional Background :

- Engineer (IT. Comp Sci) from a top-ranking school

- MBA from top-ranking school

- Ideally spent their first few years in one or more of software development, product management, business analyst

- Spent at least 3 years in Consulting or Product Management in the financial services domain