ZET - Senior Associate - Product Marketing

Responsibilities:

- Define and execute strategies driven by user research and market intelligence for optimising the user funnel growth, considering both funnel demand and conversion.

- Strategize and drive acquisition, conversion and expansion by investing in the product life cycle.

- Analyse and lead incremental improvements to our product journey.

- Setup and measure success metrics through effective analysing of both product and user behaviour data.

- Closely work with the product management and marketing team to align, develop product strategy and execution plans.

- Discover opportunities to optimise user journeys and value propositions.

- Make sure the product can capture value by improving distribution and enablement.

- Always analyse funnel performance, monitor test and campaign success metrics.

- Comprehend various forms of attribution, audience profiling and online analytics platforms

- Collaborate across functions by providing insights into product data, funnel,engagement and growth metrics to manage product growth.

Requirements:

- 3+ years of relevant experience in product led growth marketing.

- MBA in Business, Marketing, or other related disciplines will be preferred.

- Ability to drive priorities in a fast paced environment by collaborating and onboarding all stakeholders with a data driven approach.

- Strongly driven by metrics, process and macro trends.

- Strong multi tasking skills for managing multiple products aligning to business priorities.

- Strong data driven decision making skills.

- Experience in basic app re-engagements platforms like Moengage, CleverTap, Web Engage, etc.

- Excellent analytical and structured thinking along with interpersonal and communication skills.

- Accustomed to dealing with ambiguity in a fast-paced environment.

- Proven ability to collaborate successfully across cross functions.