Zee TV - Sr Brand Marketing Manager

Introduction to Zee Bangla:

Zee Bangla, Zee Network's second regional channel, was launched September 15, 1999. Since its humble beginning, Zee Bangla has achieved unmatched popularity by bringing the culture of Bengal to the world.
By capturing quintessential Bengali sensibilities with elements of aspiration and entertainment in its content mix, the channel delivers something for everyone. Dramas, cookery shows, stand up comedy and cinema - the platter is indeed rich and varied.

Zee Bangla continues to connect with its audience both on air and on ground by introducing new formats and innovative concepts. The ability to maintain high standards, while staying true to audience preferences has made Zee Bangla an immensely trusted brand and the most preferred Entertainment Channel in Bengal.

The channel has, over the years, become so intrinsically integrated with the life of Bengal, that for Bengalis, Jibon (life) now truly means Zee Bangla.

www.zeebangla.com

- Zee Bangla is the No 2 Bengali GEC with an avg of 69780 GTVT

- Zee Bangla holds 39% relative channel share within Bangla GEC, with 75% market share in the Non Fiction programs

- Raashi (Fiction) at 1900 hrs is the band leader

- Dadagiri Unlimited and SaReGaMaPa are the no 1 and no 2 Reality Shows in this market

- Didi No 1 is the no 1 nonfiction show; Rannaghar is the longest running nonfiction show – all band leaders in their resp slots

- ZB is the slot leader in 6 bands out of 14 in PT.

Job Description

Senior Position: Brand Marketing

Location: Kolkata

Qualifications required: MBA (Marketing) for premier institute.

Experience: 6 - 8 years preffered

Reporting structure: This is a senior position and the incumbent would be reporting to the Business Head.

Responsibilities:

1. Brand visibility and capturing optimum market audience for Zee Bangla

- Formulating the marketing strategies and planning the various marketing activities to achieve volume estimations, identifying the target audience, reviewing products/ merchandising & executing promotions to ensure channel movement.

- To analyze the Consumer research, Channel track studies and Market feedback measurement. Evaluating customer research, market conditions, competitor data and implementing marketing plan changes as needed.

- Conceptualizing, executing and working with Advertising agencies for developing Launch campaigns and continuing communication and engagement for the viewers.

2. Brand development

- Formulating and facilitating corporate communication strategy and delivery in coordination with Corporate Brand Development team.

- Collating information on product performance, market presence and brand position vis-a-vis competition in liaison with Market Research & Consulting Agencies.

- Making the Marketing Communication message briefs, creative briefs and planning & execution of the launch activities.

3. Planning the marketing budget

- Annual marketing plan/budget; and allocations to each unit of the cluster, monitoring and control during implementation with monthly/quarterly plans.

4. New Media Planning

- To manage new media with web marketing, mobile, search engine positioning, Internet marketing strategy development, and information architecture with a focus on increasing targeted web site traffic.

- Managing all web marketing efforts including: organic search, paid search, social media marketing.

If this jobs is of interest to you & you want to be a part of a high performance team in a collaborative work environment. Relevant candidates would receive a call for a telephonic discussion. Please mention the following in the cover letter -

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