Zee - Retention Manager - Zee5

Retention Manager

About ZEE5:

- ZEE5 is the OTT platform of ZEE Network. We're the largest digital destination for South Asian content in the world with a presence in at least across 190+ countries, which makes us pretty much the only OTT /streaming platform with such a massive geo-presence.

- What we're passionate about is making the best of stories from South Asia easily accessible to not only South Asians across the globe, but also to mainstream audiences across markets.

- With over 130,000 hours of TV Shows, Movies, Originals, News and much more, available now in 18 languages like Hindi, English, Tamil, Telugu, Malayalam, Bengali, Marathi and even in Thai, Malay, Bahasa, Russian and German, we are the first ever OTT platform to offer South Asian content, customized for mainstream audiences across markets-at such a large scale.

Your Success is our Success : If you are an exceptional team lawyer who is ready to break down walls and pave the way with a team who are enthusiastic, technology driven, loves to think big, experiment and learn then this role and this team is for you! Self-starters with a "deploy on day one" mindset are the perfect match for us.

Key Responsibilities :

- Managing the consumer funnel from Installation, Registration, Subscription, Retention, Churn, Engagement

- Develop a robust user retention strategy for ZEE5 customers

- Working with the Product & Tech teams to define the user journey for Web & App to give consumers a best in class product experience.

- KRAS for the role would be ;

1) Organic Video Views through UNR efforts,

2) Customer retention

- Ensuring the subscribed user base of ZEE5 is treated as valued customer

- Focus on Automation to drive increasingly better marketing outcomes through better segmentation and personalized communication while adhering to the customer contact policy

- Ability to derive insights from the data and carve out actions based on insights for improving business KPIs

Experience :

- Hands on experience of 2 to 5 years in customer retention.

- Prior experience of OTT categories not mandatory would be a bonus

- Hands on experience on any multi-channel campaign management tools, with experience in eMail, SMS, App as marketing channels

- Ability to work on creatives & making it relevant for customers

- The ability to proactively build strong working relationships with internal and external contacts to deliver exemplary service at all times is essential to the role.

- Should be strong in deriving actionable insights from the data and convert insights into effective marketing actions

- Ability to present data visually

- Research and implement new techniques and technologies that are relevant for delivering consumer first approach

- Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight.

- Strong interpersonal skills and the ability to push back as subject matter expert

- Strong attention to detail

- Clear verbal and written communication skills