ZEE Entertainment - Senior Manager - SEO

Role Sr. Manager - SEO

Reporting to CBO, Hipi

Location - Mumbai/ Bangalore

About Hipi :

Hipi is a short video platform that lets you express your creativity and passion. Made in India, Hipi has already become India's favourite short video App and a destination for many talented creators.

Hipi brings you the moments of joy, inspiration and discovery. No matter what you choose, with Hipi you can always do more.

Hipi karo. More karo.

Job description :

Hipi's User Growth team leads growth initiatives for Hipi with a data-driven and results-focused engineering and product mindset. We are seeking talented individuals who enjoy the intersection of product, data, design, and engineering to help us reach the next milestone of millions of users. Meanwhile, organic acquisition is an essential user growth domain to leverage a set of non-paid channels to drive organic app installs, within which SEO (Search Engine Optimization) is one of the most effective strategies and considered as a prominent way for potential users to discover and access Hipi.

Responsibilities:

- Be responsible for architecture design and core function development for Hipi SEO, aiming at better search engine performance;

- Lead SEO engineering team & help team members grow;

- Set the product vision and strategy with PM team and oversee the engineering roadmap;

- Participate in the strategy-making as a core member for Hipi user growth technical development.

Qualifications:

- 5+ years of working experience in the industry with 2+ years of SEO-related experience;

- In-depth knowledge of search engine ranking factors & optimization strategy. Proficient in designing SEO system architecture, with proven success in improving search engine performance; Strong knowledge of the design & application of distributed systems, eg. RPC, caching system, database.

- Good problem-solving & data-analysis skills.

- Excellent organizational & project management skills. Experience with cross-team collaboration.

About You :

- You have the ability to work in a dynamic, deadline-driven environment

- You can quickly learn new tools, and adapt to new processes

- You have clear understanding of modern digital marketing tactics, tools, processes, and best practices

- You have ability to follow-through, personal drive, and ability to understand direction and feedback