Zee Entertainment - Network Alliance Role - AVOD/SVOD

Network Alliance - AVOD/SVOD

1. Ensuring network support portfolio for all the ZEE5 Original and acquired launches. (Utilising Astons, Promos and Social inventory on Network for ZEE5)

2. Rigourous follow up on the artist for Active integrations in our key network shows

3. Keep a track on the SVOD launches and their concepts and give creative inputs in terms of network promotions and integrations on fiction, non-fiction or special events

4. Aligning active in show integrations and passive anchor mentions on network fiction and non-fiction shows basis the focus market for the ZEE5 launches.

5. Passive integrations and Tuneins to be done for the shows where artist not available

6. Proper execution plan to be created for each launch

7. Social bytes with network talent to promote ZEE5 originals.

8. Work with content marketing team to get BTS and promotional bytes and assets with the leads of ZEE5 originals and ensure promotions on network social handles.

9. All the SVOD artist promoting AVOD shows in terms of videos / bytes etc

1. One sole SPOC for any information, update, assets requirement, programming updates or sales info required from the channel team.

2. Keeping a track of the show and highpoints

3. Updating minute by minute to all the ZEE5 stake holders

4. Align with the respective channel marketing teams to get the launch calendar, sales deck, marketing plans and assets like photoshoot images, promos videos etc.

5. Align with the channel programming teams to get weekly fiction storyline and non-fiction guests and theme updates.

6. Get the shoot schedule from the production houses to send ZEE5 photographers and videographers on sets for weekly imagery updates, daily BTS videos, tune in bytes, campaign promotion activities etc.

7. Getting their factsheets approved through marketing

8. Share the sales deck, marketing assets, show creation forms, shoot details and any other required info related to the new launches with the ZEE5 brand solutions, trade, marketing, content ops, metadata and platform teams for them to start making promotional plans and pitches.

9. Create and share a weekly BTS schedule with the platform, news, marketing, social, CLM and performance team to promote the videos on respective mediums.

10. Align the BTS producers to work on the weekly schedule and share the thumbnail images from the videos to create notification adapts.

11. Share the weekly banner refresh imagery path with platform, marketing and social team to create fresh banner adapts for all the P1 shows.

12. Share the week in short thumbnail imagery every week with design team to create adapts.

13. Updating :

a. Content master sheet

b. Monthly calendar

c. Weekly high points

d. FPCs

e. Fortnightly calls with AVOD And SVOD

f. Weekly update calls with the ZEE5 AVOD teams

g. Updating the Upfront details