Zee Entertainment - Manager - Social Media Marketing - AVOD

Manager - Social Media Marketing- AVOD (Tamil and Malayalam)

About ZEE5 :

ZEE5 is the OTT platform of the ZEE Network and is the fastest growing OTT platform in India & global markets. With a line-up of top-rated shows of India across 12 languages, ZEE5 provides access to best TV shows and Top Bollywood blockbusters, apart from 100,000+ hours of network content. We are on a mission to create India's top 2 OTT brand and the next big rise at the content hub in internal markets!!

Position Overview:

The Social Media Manager shall be an integral part of AVOD Marketing team in leading social media & content creation strategies for shows & movies in South. The incumbent will take the reign on building brand authority by publishing high quality social content across all social channels with key focus on driving social media talkability, buzz and stoking organic spread-through.

Your Success is our Success:

If you are an exceptional team layer who is ready to break down walls and pave the way with a team who are enthusiastic, technology driven, loves to think big, experiment and learn then this role and this team is for you! Self-starters with a "deploy on day one" mindset are the perfect match for us.

What You'll Do:

- Work with Strategy Management team to refine social media strategy and best practices for AVOD Shows & Movies in South (Tamil, Malayalam) languages.

- Develop large & active communities that propagate Brand Love for specific shows, engaged to social media & flow through to platform in the form of increased platform usage.

- Measure, Analyze & report ROI of social media efforts project wise, including traffic, audience growth, engagement, reach. Prepare weekly updates and reports to track growth and success rates of campaigns / collections.

- Champion proactive real-time-marketing & topical/occasion led themes being manifested on social platforms through interesting campaigns.

- Manage AVOD pages along with language pages and ensure proper messaging is being executed across all platforms, leveraging the strength of each platform.

- Build, Leverage & expand the network of Influencers, bloggers & publishers.

- Assist with copywriting, proofing, and updating as needed for notifications, social media updates, etc.

- Manage agency partners to collaboratively achieve the KPIs set at the start of the year.

- Stay up to date and informed on social media trends and adapt accordingly.

Who You Are:

- 5- 8 years of strong digital & social media experience preferably from Media, Entertainment, Digital Agency verticals.

- Post-Graduate, MBA in Marketing ( desirable) with demonstrated courses on overall digital marketing and especially social media certified courses.

- Work experience with a mix of exposure on social media agency & on client side as well.

- Strong planning and project management skills and ability to work in fast paced environment.

- Project ownership and ability to work cross functionally.

- Great stakeholder management - good interpersonal communication skills

We are a team dedicated to changing lives with a work hard - play hard attitude because together, we aspire to be extraordinary, not as a goal, but as the standard.

We cannot wait to meet the next member of our team!!