Zee Entertainment - Lead - Public Relations

To set, drive and implement PR strategies for the shows/ brand so as to promote and enhance the performance and achieve the desired reach.

Increase Viewership:

- By coordinating with the programming and marketing team for communication briefs.

- By scheduling Press Conferences to promote new show launches

- By planning and executing visits to different cities/ towns to promote shows

- By collating and analysing media coverage

Coverage Share:

- By ensuring coverage regional publications

- By launching as well as sustaining coverage of shows

Ensure cost optimisation:

- By working efficiently within budgets allocated to PR

- By ensuring vendors give best quality at most competent rates

- By planning ahead and booking all group travel and stay for PR events so as to get best rates

Media relations:

- By maintaining relationships with journalists and media houses

- By ensuring visibility in trade PR