ZEE - App Marketing Role - Performance Marketing

- 3+ years of hands-on experience in managing performance marketing campaigns on Google Ads Manager/ Meta Ads Manager as well as tracking & analytics tools like Appsflyer/ Adjust.

- Managed Digital Campaigns at scale like Video Ads Campaigns, App Campaigns (App install / App remarking) and Search led campaigns.

- Understands of the digital landscape: Ability to identify critical conversion points in online user journeys, prospects for growth on different digital platforms, knowledge of latest industry trends and new channels for delivering growth.

- Planning and Strategizing: Defining specific and measurable campaign objectives based on consumer insights, identifying relevant audience cohorts, establishing the appropriate ad-formats, and ensuring impactful creative messaging.

- Execution and Implementation: Utilizing campaign management tools to curate high quality campaigns that deliver growth in subscriptions and contribute towards revenue enhancement.

- Optimizing to Build Efficiency: Consistently analyzing campaign performance and implementing tactful interventions with a strong focus on budgeting and bidding.

- Experimenting and Learning: Establish a culture of identifying areas of opportunity and conducting experiments in controlled environments to learn and improve.

- Collaborate with cross functional teams on the creative and product side to draw synergies and augment growth. In our team, the whole is always greater than the sum of its parts.