ZEDO - Marketing Manager

ZEDO Inc. is currently looking for a Marketing Manager to manage marketing tasks and campaigns for its ZINC division and provide support to the ZINC marketing efforts. This position is focused on B2B online initiatives to drive customer acquisition and retention. This is a unique opportunity for someone who is passionate about online advertising technology and has experience developing and running online marketing programs.

Responsibilities:

- Manage the ZINC brand. Develop a marketing plan for ZINC that can increase brand awareness and drive customer acquisition.

- Implement marketing plan and manage multiple tasks and tactics on a daily basis.

- This position will require a team player that can work well with our in-house design team, marketing team, and product development and project management teams.

- ZINC is a global brand, and therefore this role will require the ability to market ZINC with branding and messaging both consistent for all markets.

An Ideal Candidate:

- Has 3-4 years of marketing experience

- Strong understanding of core marketing principles, brand architecture, and developing marketing plans

- Proven experience in digital marketing.

- Great writing and project management skills.

- Ability to meet deadlines.

- Experience in the advertising or internet technology spaces.

- Has a background in increasing brand awareness for new products

- Understands online marketing tactics such as social media, online advertising, SEM, and SEO.

- Can oversee the development of websites with an understanding of user experience best practices

- Can optimize landing pages

- Has experience with A/B split testing for online conversion funnels

- Can guide the development of online videos, demos, and sales tools

- Can project manage monthly email and print newsletter campaigns

- Can manage a marketing calendar

- Experience in budgeting, reporting and analysis.

About ZEDO:

ZEDO, Inc. is an advertising technology company that offers products and services for publishers- premium and remnant inventory. Products include ad network optimization for remnant inventory with Real Time Bidding, full featured ad serving, self service, and innovative rich media. These products are integrated into one technology platform for publishers to choose from, and use seamlessly together. ZEDO has been in the internet advertising industry for over 10 years, and is the most successful independent ad server in the US. ZEDO is headquartered in San Francisco and has four development centers in Russia and India.

ZEDO is an equal opportunity employer offering competitive compensation and benefits packages. We are continually seeking experienced, resourceful and energetic candidates who want to be part of the ZEDO team.

ZINC is a division of ZEDO. ZINC a suite of high impact formats including video and native ads on premium sites. ZINC targets agencies and advertisers helps them Reach New Customers and unduplicated reach. It provides reach in New Ways through innovative high impact formats. It also enables advertisers to easily scale their media buying because of our 1000+ premium networks of publishers. ZINC also has a private buying platform for agency trading desks.