ZAPR Media Labs - AVP - Mobile Ad Sales

The AVP - Mobile Ad Sales key responsibility is to scale ZAPR's revenues, by driving relationships with both traditional and digital mobile buyers across agencies as well as with marketing/brand managers across marquee brands and bring mobile ad-campaigns on to the ZAPR platform. They will be responsible for articulating the ZAPR proposition, outlining the key differentiation and demonstrating innovative use-cases to drive value to the client. They will need to understand campaign objectives and pitch ZAPR as a suitable partner platform. It is crucial for them to have an exceptional understanding of ad-tech, mobile ad-sales, brand TV spends, TV campaign strategies and the nuances of media-buying both traditional and digital.

They will need to leverage their influencing, relationship-building and exceptional communication and presentation skills to liaise with brands and agencies and drive large longterm campaign deals. They must be advocates and evangelists of ZAPR's data repositories as well as its TV to mobile audience platform, to the media and advertising community.

They have one key responsibility, which is to bring in ad-campaigns and data projects to ZAPR and scale revenues.

Background:

The ideal candidate would have a proven track record in media sales and business development. They would have a deep understanding of ad-tech and have experience with mobile ad-sales. They would ideally be a star performer on a fast-track growth path in mid management at their respective organization. They must be passionate about technology and technological innovation and must be comfortable with a fast-paced, unstructured and ambiguous environment. They must also be comfortable spending a lot of time working as an

Confidential Document: Property of ZAPR, a platform by Red Brick Lane Marketing Solutions Pvt. Ltd. www.zapr.in

individual contributor without guidance and independently acting as a ZAPR spokesperson, forging new relationships and closing out on campaigns.

They would have deep pre-existing relationships with brands or media-buying-agencies (preferably both) and have an excellent understanding of how decision making happens in these organizations. They would need to uncover client needs in a rapidly evolving world where the borders between discreet mediums, such as TV and mobile, are blurring, and real 360 degree marketing and cross-device targeting are becoming the norm. They would then need to set a vision and strategy for how ZAPR's product portfolio, driven by its TV to Mobile Audience Platform and data products, can deliver brand ROI, augment GRP buys and drive incredible engagement with millions of target customers. They would have fantastic communication and presentation skills and the Microsoft office suite should be second nature to them (Word, Excel, Powerpoint etc.).

This candidate must be an extrovert, persuasive, gregarious, a natural leader and skilled at explaining complex concepts effortlessly. They must be able to hold a conversation with senior, mid-level and junior employees and be adept at nurturing and building one-on-one relationships.

Requirements:

- 5+ years of prior experience with a media-buying-agency, media sales (TV), brand sales

- Deep expertise in the ad-tech and mobile ad-sales ecosystem

- Experience in business development, pitching and winning client accounts and in client servicing

- Strong product focus and a passion for technology and tech innovation

- MUST have excellent Powerpoint skills

- MUST have terrific written and verbal communication skills

- MBA (focus on marketing and sales) is strongly preferred, but not mandatory