Yulu - Manager - Digital Marketing

Digital Marketing Manager

Role Summary:

- Yulu is redefining India's last mile urban mobility & is the largest shared EV mobility (uMaaS) player. Our business is a unique blend of online journeys & offline rides, with a mix of customer touchpoints. It offers great latitude for strategic thinking as well as a lot of space for hands-on experimentation. We mull over questions ranging from building a master brand that appeals to both the customer types, and communication strategy for each, to defining social platform strategy and content mix for each.

- Social Media & Digital Performance Manager will play a key role in helping us in answering such questions and push the team ahead with insights, data and outcomes. If this challenge excites you then the fact that we will scale up 10X in 2022 will supercharge you to take the next step!

Key Responsibilities:

1. Work with the Marketing Head on strategic brand priorities on brand positioning, communication strategy, creative development etc & driving key marketing projects - to build a visible & relatable, bigger & bolder Yulu brand (on digital, & offline)

2. Design & own the overall Social Strategy by defining the role of each platform, mapping business/ marketing objectives & platform audience

3. Define & drive KPIs, metrics & propose monthly/ quarterly budgets for each social media platform

Owner of content strategy, execution and delivery for each social platform

4. Drive content innovation by inspiring agency creatives, collaborating with content creators, brand partnerships, riding emerging trends and active experimentation

5. Nurture & manage digital agency relationship to ensure high quality content, on-time delivery, roadmapping/ planning & achieving outcomes

6. Execute Customer Engagement through Marketing Automation tools & monitor performance for improvement

7. Build skills to run performance/ growth campaigns in the larger digital universe to drive business KPIs on need-basis (DAU, CAC, etc.)

8. Leverage social media platforms to build employer branding, visibility & excitement in the online talent pool

Key requirements:

1. 3 to 5 years managing Digital strategy & execution

2. Agency experience in early years is a plus

3. Comfort with numbers and analysis, Creative thinking, risk taking, Hustle mindset

4. Use value as a currency rather than money

5. Ability to persuade with one or all of storytelling, data & gut, as needed

6. Keenness to understand overall business to appreciate the business challenges & contribute to solutioning

7. Work closely with PR & Data counterparts from marketing

Join us for:

1. A friendly culture where you are encouraged to share ideas and opinions.

2. A journey that will challenge and reward you in multiple ways.

3. To work with a team of young enthusiasts who are always upbeat and self-driven to achieve bigger milestones in a shorter time span.

4. We believe that we grow as you grow. Once you are a part of our team, your growth also becomes essential to us, and in order to make sure that happens, there are timely formal and informal feedback sessions.

Location - Bangalore.