Yokohama - Head - Brand Retail Marketing Manager

Manager - Branded Retail.

Job Role : Head Branded Retail Manager.

Departments: Marketing.

Location: Mumbai.

Reports To: National Head - Branded Retail.

Key Stakeholders : Channel Partners, Sales Team, Finance Team.

Job Purpose Statement (Summarize in one/two statements why this job exists, and the contribution makes to the overall business of the company).

- The position will be responsible for the managing the Branded Retail Stores network in Pan India.

- The Branded Retail Manager plays a critical role in generating footfalls, enhancing the customer experience, and ensuring the success and profitability of the YCN stores.

Duties & Responsibilities (List in the order of importance the duties & responsibilities of this job):

- Branded Retail Promotions: Develop and execute Store specific marketing strategies and promotional activities to create awareness & visibility at the local level.

- Channel Marketing & Promotions: Collaborate with channel partners to develop and execute marketing and promotional activities to drive product demand and sales.

- Footfall / Traffic Increase: Drive an increase in foot traffic to branded retail stores through effective promotional campaigns and initiatives.

- Promotional Campaign Effectiveness: Evaluate the effectiveness of promotional campaigns by measuring key performance indicators such as return on investment (ROI), customer engagement metrics, and sales uplift.

- Partner Relationship Management: Cultivate strong relationships with channel partners, and other internal stakeholders to ensure alignment with business objectives & goals.

- Channel Conflict Resolution: Address and resolve conflicts or disputes that may arise between channel partners or within the distribution network, fostering a collaborative and harmonious business environment.

- Budgeting and Financial Management: Developing and managing budgets for the branded retail outlets, monitoring expenses, updating the channel partners and the sales team through various dashboards and other data points.

- Market Analysis and Competitive Intelligence: Monitoring market trends, competitor activities, and consumer behavior to identify opportunities and threats.

- Utilizing this information to develop strategies to maintain a competitive edge in the market.

- Training and Support: Provide training, resources, and support to channel partners to enhance their product knowledge, sales skills, and ability to effectively represent the brand.

Key Result Areas (List the key deliverables that quantify successful performance in the role):

- Effective utilization of the promotional budget for the channel partners.

- Ensure a high level of customer satisfaction by providing exceptional service, resolving customer issues promptly, and maintaining a positive environment.

- Supporting the sales team in driving sales and achieving volumes by generating footfalls at the store through various media drivers.

- Develop and maintain reports, dashboards, and data visualization tools to present key performance indicators (KPIs) and other relevant metrics to management and stakeholders.

- Handling & supporting the store through various digital initiatives i.e GMB, SEO etc.