YNOS Venture Engine - Growth Marketing Lead

YNOS Venture Engine is a next-generation funded startup founded by IIT Madras faculty and incubated at IIT Madras Incubation Cell. It is a digital platform for Entrepreneurs, Investors, Innovators and Eco-system enablers, providing actionable insights on the startup and investment landscape in India. We are passionate about making a difference by solving tough problems using technology and data.

At YNOS, we provide a work environment that inspires creativity, promotes transparency, attention to detail and personal advancement, the kind of work environment that brings the best out of our employees. The company is an evolving organization that can provide opportunities to individuals with talent who are committed to reaching the vision and goals of the company. We believe that happy employees are the key to the success of our company.

The Opening

We are currently looking for a Growth Marketing Lead who can join us immediately. We want you to:

- Be excited about building a next-generation intelligence platform

- Have the ability to work independently with an entrepreneurial mindset

- Value working with a great team - confident, creative and thoughtful people who come together to achieve great things

- Be high on self-belief and enthusiasm to work in a startup culture - small team, fast-paced work environment

If this is you, we're excited to interact!

As the Growth Marketing Lead in YNOS, you will:

- Own the Digital & Product Marketing Strategy for YNOS

- Drive & implement Digital Marketing & Social media initiatives end-to-end, including Demand generation, scaling and automation, SEO, Driving organic traffic to website, Lead Nurturing, Implementing product changes to optimize conversion rates, Engagement with Email list, Building a loyal community around YNOS' offerings through Community Marketing, Content Marketing, Word-of-mouth marketing, Case-studies & Testimonials, Customer Retention

- Analyse and implement potential growth levers such as new digital channels

- Build, lead and recruit the growth team

- Digital Analytics to constantly check for effectiveness of activities

Requirements:

- Familiar with the Indian Startup and Innovation ecosystem

- Have 3-5 years of Digital Marketing experience leading teams across social media and performance marketing

- Leverage data, metrics, analytics and consumer behaviour to generate and implement creative ideas

- Have exceptional analytical and ROI-tracking skills with a bias towards metrics, A/B testing and conversion of data into campaigns

- Have excellent communication skills with experience in editing & copywriting skills and a good sense of graphical design

Work location & Job type

Our office is located at IIT Madras Research Park, Chennai, Tamil Nadu, surrounded by the beautiful IITM Campus!

This is a full-time position based in Chennai