Posted By
Posted in
Banking & Finance
Job Code
585739
Position: Relationship Manager-YES FIRST Business
Grade: Manager / Sr. Manager / AVP
Business Unit : Branch Banking
Sub Unit: Current Account Acquisition & Relationship Management- YES First
Responsibilities
- To ensure acquisition & value build of new to Bank YES FIRST BUSINESS Product/Program & Trade/Fx led CA customers in the branch in the identified segments
- To Identify, build, acquire and deepen relationships to gain incremental wallet share of the high value segment through a superior customer experience
- To ensure high value enhancement through acquisition & deepening in the mapped portfolio
- To Provide a differentiated customer experience that supports our YFB value proposition. Execute integrated sales, service and relationship strategies to support growth and retention of business customers.
- To recognize and understand a client's global banking needs in order to provide holistic financial solutions in collaboration with the PSM
- To focus on profile based cross sell of value added products such as Trade Forex, CMS, POS, Payment gateway solutions, doorstep banking, working capital / loan needs & OPDT and family SA
- To ensure on boarding, M+1 activation, Value build up & AQB maintenance of accounts acquired
- To Master referral opportunities to grow portfolio. Proactively source, acquire and expand high value customer relationship by maximizing sale and service opportunities.
- To ensure Sales process adherence & desired value productivity of BRPs
- To ensure that team of BRPs meets Yes Performance standards (YPS)
- To manage, mentor and motivate the BRP team and evaluate and recommend the appropriate programs for differential training needs
- To ensure catchment mapping & scoping for the CA business with the help of BRPs along with BBL & prepare a wish list of potential high value customers from each identified segment in the catchment
- To monitor customer profile, understand customer's business needs & provide appropriate product / pricing solution.
- To Anticipate the complex financial needs of the client and offer solutions through a wide range of products, services and tools
- To ensure proactive migration of portfolio customers to direct banking channels esp. Net Banking
- To maintain continuous customer engagement with all customers sourced by self & team through customer visits & proactively resolve customer issues/queries
- To provide regular inputs to product team on opportunities & segmentation, product features & quality of portfolio acquired along with competition benchmarking
- To develop and continuously upgrade new innovative sales channels & techniques to maximize productivity
- To implement the sales monitoring mechanism to measure the productivity of the team
- To monitor the quality of sourcing of products to evaluate developmental needs of the sales teams and drive the sales system towards quality standards where risks are well controlled
- To derive insights to Competitor Sales activities and effectively counter the efforts
- To Adhere to sales process & KYC Norms of the bank
Expected Candidate Age: Minimum 27 to Maximum 34 years
Profile Education: MBA/CA from a recognized university/business schools
Past Experience:
- Minimum 5 years of banking experience in CA acquisition and/or relationship management (Having similar experience in dealing with SME customers)
- Experience in handling Trade & FOREX products (mandatory)
- Relationship handling for high value CA/Trade Fx customers
Past Organization:
- Must necessarily come from Banking Organizations- with experience in current account acquisition and handling of Trade & Forex products
Other Aspects / Skills:-
- Excellent presentation skills
- Demonstrated track record of acquiring and managing portfolio of high value customers
- Demonstrated Ability in sales planning and conceptualize promotions and marketing initiatives
- Strong strategic, analytical, communication and negotiation skills
- High impact communication skills to effectively engage affluent consumers
- Ability to manage and implement change initiatives by taking ownership and working with all stakeholders
- Strong inter-personal skills and leadership ability which encourages and promotes enthusiasm and team spirit
- Superior service skills/"client first" approach resulting in strong customer loyalty
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Posted By
Posted in
Banking & Finance
Job Code
585739