XYXX - Copywriter

XYXX - Copywriter

Roles & Responsibilities :

- Outline the plan for copy and creative for inbound leads across platforms

- Writing copy that drives conversions, increases click through rates or impacts other key metrics as determined by the product owner or other stakeholders

- Using data and key metrics to measure the impact of various copy requests and transforming those insights into measurable ideas

- Submitting your original copy to designers and product owners ensuring that they are provided with a sufficient amount of context (both conceptual and visual) for translating your ideas into platform specific creatives

- Iterating copy based on internal feedback, A/B testing data and campaign performance

- Collaborating with the design and content team to ensure that customer-facing copy is consistent across all company platforms

- Working closely with product owners to align your copy ideas/suggestions with daily, weekly and monthly business objectives

- Uncover blind spots in communication claims to hone in the value of our products

Skills & Abilities :

- Excellent communication skills and an impeccable eye for detail

- Strong commercial focus and the ability to prioritize tasks accordingly

- At least 4 years experience in online copywriting for landing pages, Facebook ads, emailers (exp. in an e-commerce is preferred)

- Ability to generate copy and concepts that resonate user's needs and facilitate business goals - Ability to approach tasks with a "can-do" attitude and work well both independently and within a team

- Fluency in English and fluency in at least one other language

- Background in journalism, communications, marketing or consumer psychology would be a plus