XYXX - Brand Manager

- Research & analyse consumer behavior, market trends, and competitor activity

- Craft a sharply positioned brand and communicate it effectively internally & externally

- Plan, conceptualize, develop & execute multi-media brand campaigns. Budget for these campaigns, monitor spending, measure the success & derive data-based learning.

- Drive social media presence of the brand by developing & promoting platform-specific content including influencer strategy for the brand

- Work with retail, marketplace & D2C team to ensure consistent brand positioning and messaging across all platforms

- Work with the product development team to ensure brand fit. Lead the product launch in-sync with brand calendar across all channels