Xtreme Media - Head - Marketing

Marketing Head | Xtreme Media | Dadar | Mumbai | AV Industry |

Job Description:

We are looking for a highly enthusiastic, energetic new age marketer to join our team to transform the brand & company to a leadership position. The successful candidate will be responsible for developing and executing marketing strategies to drive brand awareness, elevate brand perception and contribute to an increase in revenue. This role will include both online and offline marketing efforts, including events and sponsorships, as well as channel management responsibilities.

Key Responsibilities:

- Develop and execute a comprehensive marketing strategy to increase brand awareness and drive revenue growth.

- Plan and execute events, sponsorships, and other offline marketing initiatives.

- Monitor & liaison with freelancer to optimize online marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.

- Manage and develop relationships with key channel partners (AV System Integrators) across India to drive sales, engagement and increase brand visibility.

- Analyze and report on marketing metrics, making data-driven decisions to improve campaign performance.

- Collaborate with cross-functional teams, including sales, product development, and projects to align marketing efforts with overall business objectives.

- Stay up-to-date with industry trends and competitor activities, and incorporate insights into strategy development.

- Create GTM strategies for product launches.

PREFERRED QUALIFICATIONS & EXPERIENCE:

- PG degree in Marketing or related field

- Minimum of 6 years' experience in a growth marketing role, preferably in a B2B setting

- Strong understanding of digital marketing strategies and tactics

- Experience with event planning and execution

- Experience managing and developing channel partnerships (AV industry background is preferred)

- Strong analytical and reporting skills

- Excellent communication and teamwork skills

- Experience in the display products industry will be an added advantage.