Xoxoday - B2B Marketing Role

Note : Candidate only from Bangalore should Apply 

Job Description : 

Duties and responsibilities :

Product positioning - Develop product positioning and messaging that resonates with customers

Content Strategy - Drive innovative content ideas for a variety of platforms and measuring the effectiveness of content strategy

Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market

Sales enablement - communicate the value proposition of the product portfolio to the sales team and develop the sales tools that support the selling process

Demand generation - Own the strategy & marketing programs to drive product demand (aka sales qualified leads)

Evangelism - Champions thought leadership & category ownership across multiple offline & online forums

Customer Communication - Own the product messaging & communication through out the lifecycle of the customer - from pre-sales to sales to post-sales

Desired profile :

- Mater'sDegree and 3+ years marketing experience required; a minimum of 2 years of experience directly managing B2B Digital Marketing programs with proven ability to deliver consistently strong measurable results

- Experience with LinkedIn campaigns, LinkedIn sales navigator, Salesforce, GetResponse /pardot /hubspot / eloqua, Adobe marketing cloud

- Super savvy about product positioning, design thinking & emerging digital products

- Amazing story-teller - especially where the technical IP is translated superbly into user facing benefits

Data geek - Analytics, measurements & data driven decisioning comes naturally

- Prior experience of driving go-to-market strategies, especially in global markets would be a plus

- Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail

Team player - collaborating with cross-functional teams & proactively fixing any process-gaps to deliver the desired output

- Self-driven individual with hands-on-execution capability as well as long term business planning

Drive demand generation - inbound and outbound lead gen campaigns - through a mix of digital marketing and inside sales

Salary Offered : 7-12 LPA