Xiaomi - Product Marketing Role

Roles & Responsibilities

- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.

- Should be the creative and completely own marketing communication.

- Should provide clear direction to social media, digital marketing, brand marketing, community marketing and creative teams.

- Obtains market share by developing marketing plans and programs for each product; directing promotional support.

- Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.

- Maintains research database by identifying and assembling marketing information.

- Provides marketing information by answering questions and requests.

- Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

- Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.

- Maintains marketing staff by recruiting, selecting, orienting, and training employees.

- Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.

- Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.

- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

- Contributes to team effort by accomplishing related results as needed.