Xeno - Senior Business Analyst

Location - Mumbai // Delhi//Bangalore

Experience - 4+ Yrs

Xeno is an AI-driven CRM company for large D2C brands and retailers. We have some of the biggest brands in our portfolio like Tommy Hilfiger, CK, jack & jones, levis, taco bell, barbeque nation etc. Xeno enables large D2C brands & omnichannel retailers to engage their customers across eCommerce & stores. With the digital retail wave alongside us, we've seen a 7x growth in the number of brands using Xeno.

This role is for you if?

1) You want to keep growing as a senior analyst & as a person at a super-fast pace. Because at Xeno we don't just push each other to become better at work, we push to become better people.

2) You enjoy owning and driving results.

3) You're not satisfied with being good enough. You do whatever it takes to win.

4) You love to read & have strong viewpoints about business, product & technology.

What you'll do

1)Make Data Driven Decisions-Utilize data analytics, AI, and ML techniques to analyze customer data, usage patterns, and feedback, providing actionable insights and recommendations to optimize marketing ROI and revenue while improving marketing effectiveness.

2)Ensure Client Success:Provide dedicated support to assigned clients, ensuring they have an exceptional experience with Xeno products. This involves offering personalized CRM and Loyalty program consultation tailored to their specific needs and goals.

4)Strategy and Implementation:Develop and implement cutting-edge CRM strategies that not only meet industry standards but also adapt to the evolving KPIs and objectives of our clients. This includes leveraging data insights to optimize CRM practices for maximum efficiency and impact.

5)Campaign Management:Oversee the seamless execution of CRM campaigns across various channels, ensuring that each campaign resonates effectively with the target audience and contributes to the achievement of overarching business objectives. This role involves directing and coordinating the efforts of Associate Consultants to ensure consistency and effectiveness.

6)Customer Lifecycle Specialist:Design and implement comprehensive customer lifecycle journeys, utilizing CRM marketing triggers to nurture and strengthen customer relationships over time. By analyzing customer behavior and engagement, this role aims to optimize the customer experience at every stage of the lifecycle.

7)Value Optimization Expert:Continuously identify opportunities for maximizing customer value through strategic initiatives such as upselling and cross-selling. This involves closely monitoring customer feedback and behavior to tailor value enhancement strategies that drive growth and customer satisfaction.

Key skills:

1)SQL and Excel experience is a must.

2)Aptitude for problem-solving and quantitative skills, Comfortable in dealing with numbers and calculation

3)Strong experience working on at least one database mining language (SAS/R/SQL/Python etc) and experience working with databases

4)Ability to pull insights from Raw Data sets

5)Excellent Logical ability, Good written and interpersonal skills

6)Able to prioritize and execute tasks in a high-pressure environment, working in a team- oriented, collaborative environment

7)Self-motivated, Inquisitive and curious, Goal-oriented, detail-oriented, ambitious, and strong ability to follow through on commitments

8)Experience working in the retail industry (/ F&B/ Beauty Cosmetics /hospitality /telecom) / is a bonus

How it'll feel to work at Xeno:

The thing I'm unhappy about is that we have a 4.9 rating on Glassdoor. That means one person didn't love working at Xeno. Luckily 100% of the people recommend working at Xeno (including that one) & 100% of people approve of the CEO too.

But what's more important to understand is how people feel about working at Xeno. Here are there thoughts (copied from Glassdoor):

"Best workplace you could ask for"

"Team Xeno is more like a family. Celebrate together and if we fall, figure it out and move ahead."

"Will give you massive career growth. Learning graph will grow exponentially"

"More work, more fun."