XAMCHECK - Sr Manager - Marketing - IIM/ISB/FMS/XLRI/MICA

XAMCHECK is one of the fastest growing education startups in India serving more than 100,000 students with its flagship product IMAX. We recently raised VC funding from Aspada (equity fund backed by George Soros). XAMCHECK products deliver a seamless mix of standardized content + exams + personalized content based on the exam performance.

XAMCHECK is built on the deep sectoral experience of its mother company Policy Innovations. Policy Innovations was founded in 2009 and consulted for various orgs for impact evaluation and product development in the education sector. This year in 2015 the company aggressively grew its business five folds. The company is now moving into exponential expansion phase where it seeks to deliver a seamless Learning Experience based on offline and digital means. The product portfolio is designed to capture mass markets as well as address niche markets and achieve the status of a modern global education company.

XAMCHECK team includes alumni of IITs, ISB, NID, RAND Corporation (USA), Teach for India and many other reputed institutes with expertise and passions ranging acrossproduct development, technology, education psychology, design, data science, sales & distribution and supply chain mgmt. The culture of the company is fast paced and entrepreneurial, making it an ideal grooming ground for those who want to tread the unchartered path and make an impact in the world.

For more about XAMCHECK please visit www.xamcheck.com and http://imaxprogram.com/

Role:

XAMCHECK is looking for Sr Manager- Marketing to drive its marketing initiatives. The key responsibilities will be building the brand, formulating and executing marketing strategy and running effective marketing campaigns (online, offline) to generate leads leading to achievement of exponential growth targets.

This is a very entrepreneurial role that requires ambition yet a grounded approach to make things happen. The person will be expected (and supported) to enable the brand to stand out in terms of mind-space and market share. The brand is expected to resonate among all stakeholders (students, teachers, parents and school owners).

Goals:

- Build brand awareness in online and offline media

- Conceptualize, develop and launch marketing campaigns to generate leads to support the sales efforts. A key focus will be on events and digital marketing initiatives.

- Optimize marketing budget utilization aligned to growth targets.

Required education, skills and experience:

- Post-Graduation from a premier institute (IIMs,ISB, FMS, XLRI, MICA etc)

- 2-5 years of experience in Marketing (B2B experience desirable e.g. media, IT, education, medical equipment,etc).

- Excellent communication skills (oral and written)

- Excellent analytical skills. Creative bent of mind or ability to tango well with creative folks will be a plus.

- Ability to work in entrepreneurial environment without supervision. Should be a self-starter and task focused.