worxwide - Manager - Growth Marketing - B2B Segment

Location : Gurugram

Experience : 8+ Years

Key Responsibilities:

Strategic Campaigns:

- Design and Run email campaigns to engage specific audience (should know tools like Zoho, Salesforce or any CRM for campaigns).

- Run social media campaigns to reach out wider audience.

Content Marketing:

- Develop and deliver compelling content like whitepapers/blogs and other thought leadership to engage potential prospects.

- Refresh website content to attract clients.

Event Marketing:

- Identify relevant events across India, Singapore and Dubai regions for technology and start-ups related.

- Plan logistics and attend the event to capture leads in the event.

- Partnerships/Memberships

- Identify relevant corporate communities like Nasscom, APMP Association and other relevant associations to sign up for brand activation.

Digital Marketing:

- Leverage paid advertisements like Google Ads (PPC), Linkedin Ads Youtube Ads etc. to onboard new clients

Brand Marketing:

- Strategize to activate brand identity in different markets

- Coordinate with graphics team and external vendors to ideate and launch new promotional videos and other initiatives

Innovation Activation:

- Co-ideate fresh ideas for sales strategies and launching new products and services in new markets

- Growth Strategy and Analysis

- To involve in business analysis and growth strategy

- Solve customer's business problems through consulting mindset and analytics approach

- Creating marketing presentations for clients and internal organization

Key Requirements:

- Any graduate or post-graduate (MBA/B.A./B.Com/Btech)

- Tier 1 College is an added advantage

- Candidates from Gurgaon and Delhi are preferred

- Outstanding written and oral communication skills

- The ability to build good working relationships at all levels

- Patient attitude and willingness to learn marketing and sales function

- Self-motivated and ability to work with minimal supervision

Optional (added advantage):

- Basic understanding of sales and marketing

- Knowledge of Microsoft Office, particularly PowerPoint, Excel and Word

- Knowledge of IT domain

- Knowledge of Pre-sales