Posted By
Karan Mudaliar
Talent Acquisition - Manager at Wolkus Technology Solutions Pvt Ltd
Last Login: 27 August 2024
Posted in
Sales & Marketing
Job Code
1450542
Job Description:
Brand Strategy and Management:
- Develop and implement a cohesive brand strategy aligned with Fasal Fresh's goals and values.
- Oversee agency relationships for campaign development, packaging design, and creative executions.
- Ensure brand consistency across all marketing and community engagement activities.
- Act as a storyteller for the brand, effectively communicating its values, mission, and unique selling propositions.
Digital Marketing:
- Collaborate with the digital marketing team to develop and execute online strategies, including SEO, PPC, and social media campaigns.
- Drive traffic and engagement on Fasal Fresh's e-commerce platform and oversee digital advertising efforts.
Community Engagement and Events:
- Plan and execute community engagement programs, events, and workshops to enhance brand visibility and consumer engagement.
- Cultivate relationships with community stakeholders and organize local initiatives.
Trade Marketing and Retail Partnerships:
- Collaborate with trade marketing point of contact (POC) to execute retail strategies and enhance brand presence in stores.
- Negotiate and manage relationships with retail partners to optimize in-store marketing and promotional activities.
Direct-to-Consumer (D2C) Model:
- Manage Fasal Fresh's D2C initiatives, including the online store and subscription services.
- Optimize user experience and conversion rates through effective digital marketing and customer engagement strategies.
Market research and consumer insights:
- Conduct market research to identify consumer trends and preferences.
- Utilize insights to inform brand strategy, product development, and marketing campaigns.
Required Qualifications:
- Minimum of 2 years of experience in brand management in FMCG or D2C, with a focus on agency management for campaigns and packaging.
- Strong understanding of trade marketing strategies and retail dynamics.
- Excellent communication, negotiation, and project management skills.
- Creative thinker with a passion for consumer engagement and brand storytelling.
- Ability to thrive in a fast-paced environment and drive results through cross-functional collaboration.
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Posted By
Karan Mudaliar
Talent Acquisition - Manager at Wolkus Technology Solutions Pvt Ltd
Last Login: 27 August 2024
Posted in
Sales & Marketing
Job Code
1450542
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