Job description:  WizIQ is an online education platform that offers SaaS based virtual classroom software. Their platform connects educators and learners to deliver synchronous and asynchronous courses. It offers a most comprehensive and only marketplace where educators can offer live instruction and can use this platform the way they want..  WizIQ for organizations offer tools to enable multiple teachers to teach simultaneously using it as a learning management system. Organizations who use other learning management systems (LMS) can integrate WizIQ virtual classroom in their LMS  About the Profile:  - We are looking for a innovative, experienced, and results oriented CRM and Email Marketing Manager to join our SaaS platform company in the Education industry. While this position is remote, it has a global impact. You will be integral in bringing our Virtual Classroom and LMS products to education institutes, educators and businesses around the world.  - As our email Marketing Specialist/ Manager you will have the opportunity to drive email engagement across our product lines.  - The ideal candidate has a mix of analytical and quantitative skills, experience with large lists, customer segmentation and targeting, a proven track record of consumer email marketing success and coming up with innovative ways to retain, engage and monetize users.   - He/She determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business  Responsibilities:  - Nurture existing user base through a variety of newsletters, drip campaigns, lifecycle campaigns based on user behavior to drive engagement, activities on site and generation of leads.  - Provide active user lists as prospects to lead gen team for further nurturing.  - Nurture leads being generated or managed by sales or lead gen teams through drip email campaigns.  - Acquire new email lists from external vendors for specific segments, experiment and nurture the lists to generate prospects for calling by lead generation teams.  - Develop email marketing strategies, audience segmentation, design and test plans and implement email marketing campaigns to increase engagement and grow revenue  - Work cross functionally with the product, design and content teams to create varying messaging and email deployment strategies for aging vs. new customers  - Create and own workflows of email campaigns in marketing automation tools such as Act-On, Hubspot etc.  - Monitor, analyze and report on email performance vs. goals to the executive team  - Identify, test and implement new opportunities to improve conversion and customer satisfaction via email communications  - Coordinate with internal/external teams to develop campaigns, briefs, effective designs and landing experiences for email initiatives  - Maintain email best practices including browser/client compatibility, appearance of subject lines, use of images, etc  - Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM)  - Analyze email marketing key performance indicators (KPIs) to continuously optimize email programs, including key components of each campaign, such as lists, offers, messaging, creative, deliverability, open rates, click through rates, conversion  - Own management and administration of email platform, StrongView  Qualifications:  - 3-7 years of proven and successful consumer email experience  - Exceptional work ethic, ability to perform under pressure, meet deadlines, and prioritize  - Experience with email platforms such as Amazon SES, Sendgrid, Act-On platforms  - Strong strategic, analytical and quantitative skills  - Outstanding written communication skills  - Strong knowledge of SQL to generate user lists based on user behavior, understand and report on performance of campaigns  - Basic knowledge of HTML preferred  - Experience with segmentation and targeting  - Experience with database management and list creation  - Must be a detail-oriented team player with strong organization skills and ability to work independently  - Experience with web analytics systems (e.g., Google Analytics, Mixpanel, StrongView)  - Ability to articulate and champion email marketing best practices and standards  - Exceptional project management skills and attention to detail.  - Ability to develop email strategies, segmentation, list management, and content management to optimize engagement and continuously improve results.  - Ability to effectively network and leverage internal and external resources.

Delhi NCR

WizIQ - Email Marketing Manager/Lead Nurturing Specialist 

WizIQ - Email Marketing Manager/Lead Nurturing Specialist  ,Job Description for WizIQ - Email Marketing Manager/Lead Nurturing Specialist  in WizIQ in  Delhi NCR for (3-8) years of experience. Apply Now!

Job Description for WizIQ - Email Marketing Manager/Lead Nurturing Specialist  in WizIQ in  Delhi NCR for (3-8) years of experience. Apply Now!