Responsibilities include :
- Deep understanding of market segments, product/ solution, audience, and buyer/ user segments
- High impact content creation - articulating business problem and outcomes, creating value propositions, translating technical capabilities and features to business terms
- Sales enablement and communicating the value proposition to customer facing teams to support selling
- Social media, digital and inbound and outbound marketing, marketing measurements with the objective of lead generation and conversion
- Presentations to key stakeholders in customer organization
- New use case evaluation and creation of business case
- Participation in analyst meetings, reviews
- Competitive benchmarking and differentiation
- Thought leadership - represent in customer visits and in publications (blogs, whitepapers)
- Close collaboration with various product owners, pre-sales, advisory and automation ecosystem teams and being up to date on emerging technology trends and market insights
- Support leaders/ participate in industry events
- Drive product launches and releases
- Internal communication and buzz on key solutions - newsletter, mailers, infographics
Educational qualifications:
- Bachelor's degree in Engineering from a reputed institute. MBA preferred
- Functional understanding of Artificial Intelligence(AI) technologies, in order to evaluate their applicability in certain use cases
- Articulation of business problem, process understanding and business outcomes
- Comfortable talking about technology and its implications, articulating why AI is required to solve a given problem
- Understanding of the market, various players, buyer and user personas to create compelling stories
- Strong verbal and written communication and stakeholder management skills (authoring, speaking, creating storylines), keen eye for detail
- Requires aptitude to continuously learn on the job
- Ability to handle ambiguity and work in self-starter mode
Wipro is an Equal Employment Opportunity employer and makes all employment and employment-related decisions without regard to a person's race, sex, national origin, ancestry, disability, sexual orientation, or any other status protected by applicable law.
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