Business Marketing Job Description : - In this role you will handle the marketing responsibilities and define the positioning of the M&T Business unit of Wipro. Your objective is to drive the go-to-market plan to meet business objectives. This position will work closely with sales, practice, and the rest of the marketing team. - In this important role, you will help manage analyst relations, service/product positioning, campaigns, messaging, and collaterals as well as the corporate website and the full library of sales enablement materials. - The role demands a good understanding of the IT services industry, market drivers and other industry drivers, and needs the candidate to be able to translate this knowledge into high-impact materials that clearly communicate the value of our offerings to the marketplace and achieve practice business goals. Primary responsibilities : Analyst & Advisory Relationship (Influencer Marketing) : - Analyst Relationship Management, Competitive Report participation and submission, Strategic Advisory Sessions, Analyst Inquiry, Analyst Briefings - Advisory Relationship Management & Communication Market Planning & Analysis : - Market Segmentation, Opportunity Analysis, Voice of the Customer, Competitive Analysis. - Conduct Market Research, understand buying behavior, product composition. Conduct periodic product analysis and optimize as needed. - Core Competency Identification & Brand & Positioning Positioning & Messaging : - Value Proposition Development - Create high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our services / Solutions - Develop vertical-specific content and materials to better reach target industries and partner-specific materials Go-to-Market : - Field Marketing Programs - Define the field marketing programs - trade shows, drive promotions, webcasts, websites, and direct mail. - Thought Leadership - Create Point-of-view papers - Public/Analyst Relations - Digital Marketing - Blogs, Social media, Website development and traffic analysis - Collateral - Video, high quality designed brochures, videos, scenarios, story boarding Customer Relationship : - Account-Based Marketing - Develop and manage customer marketing/reference materials including case studies, customer videos, and customer profiles Marketing ROI : - Develop and track budgets. - Measure success of various marketing campaigns. - Drive profitable sales, brand growth and loyalty for a number of solution marketing areas - Help achieve product business objectives and revenue goals. - 10+ years of software/services product marketing experience - Excellent verbal and written presentation skills - Excellent interpersonal skills, with a proven track record of establishing credibility with key customers, prospects and business partners, sales, customer support and development - Experience in developing effective and creative product marketing collateral, such as Web content, data sheets, and white papers - A deep understanding of the enterprise Information Technology services market - Engg + MBA from a premier B-School Wipro is an Equal Employment Opportunity employer and makes all employment and employment-related decisions without regard to a person's race, sex, national origin, ancestry, disability, sexual orientation, or any other status protected by applicable law The Apply Button will redirect you to website. Please apply there as well.

Bangalore

Wipro - Business Marketing Role - IIT/NIT/IIM/ISB 

Wipro - Business Marketing Role - IIT/NIT/IIM/ISB  ,Job Description for Wipro - Business Marketing Role - IIT/NIT/IIM/ISB  in Wipro Limited in  Bangalore for (10-15) years of experience. Apply Now!

Job Description for Wipro - Business Marketing Role - IIT/NIT/IIM/ISB  in Wipro Limited in  Bangalore for (10-15) years of experience. Apply Now!