William O'Neil - Senior Manager/Lead - Digital Marketing

Role: Digital Marketing

Designation - Lead Digital Marketing / Senior Manager - Digital Marketing

Positions - 1 or 2

Responsibilities:

- Strategic Planning for all Digital Marketing Activities for all William O Neil India products.

- Online Sales & Online Revenue Generation.

- App Installs and Downloads.

- Strategic Planning & Implementing of Digital Strategy.

- Campaign Conceptualization & Management for boosting App Downloads and increasing subscription revenue.

- Social Media Marketing & Management (Paid & Organic)

- Content Creation & Marketing

- Search Engine Optmization.

- Email Marketing & other Affiliate Marketing

- Offline Marketing (Print, TV etc.)

- Indepth Analytics & Reporting of marketing metrics using various tools like google analytics, firebase, appsflyer etc

- Digital PR

- Offline Marketing - Print & TV

- Generate traffic for webinars and online seminars.

- Online Marketing of training programs.

- Focus on engaging and growing the audience on each platform.

- Ability to work with cross-functional teams including Programming, Sales, Marketing and Editorial.

- Build internal systems and processes for consistently producing high level, differentiated content and measuring success

- Be a tireless watchdog for quality and accuracy

- Manage the development of annual budgets and forecasts.

Desired Skills and Experience

- 6 - 7 years of digital Marketing experience with a couple of years in managerial position.

- Strategic thinker with a clear understanding of what moves the needle with digital media and how users are consuming content.

- Strong desire to make William O Neil content impactful, innovative and distinctive.

- Exceptional research, analytic, presentation and communication skills, both written and verbal.

- Self-starter who loves a fast-paced environment.

- Ability to work on tight deadlines while producing high-quality work.

- MBA